Cool It: Hyundai Testing Innovative Window Film

Matthew Guy
by Matthew Guy

Applying tint to window glass is hardly a new way to keep the cabin of one’s car cool in direct sunlight – but Hyundai claims there remains innovations to explore in the field of beating the summer heat.

According to the company, a new product it is calling Nano Cooling Film can block external heat energy whilst also emitting internal radiant heat to the outside. Through this, the material is said to significantly reduce a car’s interior temps without violating tint laws and maintaining high transparency to allow unobstructed vision. Cops will have to find a different excuse to pull people over for no reason.


Testing is underway in hottest Pakistan, with the product being applied to a total of 70 Hyundai vehicles on the road in that region. Today’s forecasted high in the area was 94F with 46 percent humidity, if you’re wondering. Daily temps in the summertime can reportedly crest 120 degrees Fahrenheit. A proper place in which to test this stuff, then. 


The science behind the functions of Nano Cooling Film is far beyond this author’s pay grade but it apparently maximizes heat dissipation by incorporating a nanostructure that has excellent heat transfer characteristics. The film’s outer layer is said to radiate heat at mid-infrared wavelengths from the interior of the vehicle to the exterior, while the inner two layers reflect incoming heat at near-infrared wavelengths, reducing the total amount of heat that reaches the inside of the vehicle. In other words, if it all works as advertised, the stuff not only prevents heat from entering the car but also assists with getting rid of the stuff. Clever.


Temps are said to have dropped by up to 12 degrees Celsius in some testing conditions but specific ambient temperatures aren't mentioned. As an example including Fahrenheit, a twelve degree plunge from 38C to 26C would be similar to 100F to 79F. That's a big deal.


Evidently, this product is far from a flight of fancy with Hyundai suggesting it is on the cusp of rolling it out to mass production in some markets. 


[Image: Hyundai]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Analoggrotto Analoggrotto on Apr 23, 2024

    Hyundai is the greatest automotive innovator of the modern era, you can take my word for it.

  • Shipwright Shipwright on Apr 23, 2024

    Great news for those down south. But will it remove internal heat to the outside / reduce solar heat during cold winter months making it harder to keep the interior warm.

    • Jeff Jeff on Apr 23, 2024

      Probably would not want this in colder climates but for the Southwest especially the desert this would be good. Don't need solar heat for most of the year in Arizona.


  • Theflyersfan I used to love the 7-series. One of those aspirational luxury cars. And then I parked right next to one of the new ones just over the weekend. And that love went away. Honestly, if this is what the Chinese market thinks is luxury, let them have it. Because, and I'll be reserved here, this is one butt-ugly, mutha f'n, unholy trainwreck of a design. There has to be an excellent car under all of the grotesque and overdone bodywork. What were they thinking? Luxury is a feeling. It's the soft leather seats. It's the solid door thunk. It's groundbreaking engineering (that hopefully holds up.) It's a presence that oozes "I have arrived," not screaming "LOOK AT ME EVERYONE!!!" The latter is the yahoo who just won $1,000,000 off of a scratch-off and blows it on extra chrome and a dozen light bars on a new F150. It isn't six feet of screens, a dozen suspension settings that don't feel right, and no steering feel. It also isn't a design that is going to be so dated looking in five years that no one is going to want to touch it. Didn't BMW learn anything from the Bangle-butt backlash of 2002?
  • Theflyersfan Honda, Toyota, Nissan, Hyundai, and Kia still don't seem to have a problem moving sedans off of the lot. I also see more than a few new 3-series, C-classes and A4s as well showing the Germans can sell the expensive ones. Sales might be down compared to 10-15 years ago, but hundreds of thousands of sales in the US alone isn't anything to sneeze at. What we've had is the thinning of the herd. The crap sedans have exited stage left. And GM has let the Malibu sit and rot on the vine for so long that this was bound to happen. And it bears repeating - auto trends go in cycles. Many times the cars purchased by the next generation aren't the ones their parents and grandparents bought. Who's to say that in 10 years, CUVs are going to be seen at that generation's minivans and no one wants to touch them? The Japanese and Koreans will welcome those buyers back to their full lineups while GM, Ford, and whatever remains of what was Chrysler/Dodge will be back in front of Congress pleading poverty.
  • Corey Lewis It's not competitive against others in the class, as my review discussed. https://www.thetruthaboutcars.com/cars/chevrolet/rental-review-the-2023-chevrolet-malibu-last-domestic-midsize-standing-44502760
  • Turbo Is Black Magic My wife had one of these back in 06, did a ton of work to it… supercharger, full exhaust, full suspension.. it was a blast to drive even though it was still hilariously slow. Great for drive in nights, open the hatch fold the seats flat and just relax.Also this thing is a great example of how far we have come in crash safety even since just 2005… go look at these old crash tests now and I cringe at what a modern electric tank would do to this thing.
  • MaintenanceCosts Whenever the topic of the xB comes up…Me: "The style is fun. The combination of the box shape and the aggressive detailing is very JDM."Wife: "Those are ghetto."Me: "They're smaller than a Corolla outside and have the space of a RAV4 inside."Wife: "Those are ghetto."Me: "They're kind of fun to drive with a stick."Wife: "Those are ghetto."It's one of a few cars (including its fellow box, the Ford Flex) on which we will just never see eye to eye.
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