Build & Price Appears for 2024 Ford F-150

A revamping of this nation’s best-selling vehicle (well, the half-ton portion of those numbers, anyway) is always worth a few words. The build-and-price tool for the 2024 Ford F-150 is now live, meaning we can poke around in what Ford asserts is a streamlined ordering process in which the number of buildable combinations has been cut by 90 percent compared to last year.

Make no mistake, though – there are still plenty of permutations, enough to confuffle newcomers to the truck game who are trading out of an SUV in search of an Even More Rugged image. Our nickel’s worth of free advice is to study the pickup’s window sticker as thoroughly as one would examine tax forms. That way, you won’t accidentally drive off in an F-150 which can’t tow the family RV thanks to the wrong rear-end gear.

At its core, a base regular cab XL now starts at $36,570 which is up from $33,835. However, that miserable naturally aspirated V6 boat anchor has finally been put out to pasture, replaced by the 2.7-liter EcoBoost as the new entry-level engine. Equally equipped, this year’s base XL is $1,450 dearer than before. Given the inclusion of other gear like the 12-inch infotainment screen, not to mention simple inflation, that’s within reason. Economies of scale are a wonderful thing.

Back in the mainstream, a four-wheel drive XLT SuperCrew with the short box now commands a minimum of $53,840. Equivalently powered by the now-standard 2.7L EcoBoost, the same truck would have put a $52,735 dent in one’s bank account. Again, reasonable jumps given the better infotainment as standard and the intangible benefit of lording your newly-styled ’24 over yer neighbor’s ’23, a truck which obviously must now be sent through an industrial-sized shredder.

Raptor is also up about twelve hundred bucks at the base level, while little-bro Tremor packs about twice that increase before any other options are added. Ford has rejiggered the top of its F-150 pyramid, with the Platinum sitting atop all alone now and not having to fight for space with the Limited. Presumably, moneyed types preferred the P L A T I N U M billboard on the leading edge of that trim’s hood but disliked the idea it wasn’t affixed to the top trim. 

What would this author select, given a mandate of keeping somewhat of a lid on costs and not going straight to Raptor? At the risk of sounding like an old man, an XLT SuperCrew 4x4 with the long box is appealing because I would definitely want the 3.5L PowerBoost hybrid engine simply for the stunningly affordable ($750) 7.2kW generator in its bed. Slap on a $785 tow/haul package for extra capability plus a $1,095 FX4 package to call it a day. And I’d add the $410 illuminated Ford logo because I am indeed That Guy. Leave the big-bucks moonroof and BlueCruise on the factory floor. Painted in Atlas Blue, that’s just over 60 grand with a few bucks set aside to retrofit BFGoodrich KO2s and color-match the bumpers on delivery. Until they decide to make PowerBoost available in a Tremor, it is my pick.

That’s it. Go build your own.

[Image: Ford]

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