Lexus LF-Z is Watts New

Jason R. Sakurai
by Jason R. Sakurai

Today, Lexus dropped the LF-Z concept car, stepping on the electric-vehicle (EV) accelerator. By 2025, the company expects to have 20 new PHEV, HEV, and BEV models from which to choose.

670,616,629 miles per hour, the speed of light, is how fast energy travels as electromagnetic waves. This is nearly as fast as car companies are becoming EV manufacturers.

Lexus, and just about every other carmaker, is EV giddy. They proclaim this is the transformation of the century, linking sustainable development, changes in lifestyle, values, and mobility needs as to why they’re swinging for the fences. What’s the big rush to get to a Disney-like Autopian society, where we’ll chug along at a preset MPH and have our routes selected for us?

So Lexus putting a battery in the LF-Z is a big deal because they think this is what 2025 will look and drive like. For one, they’re calling Direct4, their four-wheel, driving-force control technology, the optimal placement of batteries and electric motors, one that sets them apart from the rest. EVs, whether battery (BEV), hybrid (HEV), or plug-in hybrid (PHEV), are putting the cart before the horse if there isn’t enough electricity or kW in the grid to recharge their growing numbers.

Will the sales ratio of EVs exceed that of gas-powered vehicles by 2025, as Lexus predicts? By 2050, will they and their vehicle counterparts, achieve carbon neutrality? Is the formed exterior of the LF-Z Electrified ’emotional’ as its designers say, just as the open, minimalist cockpit provides a unique EV driving experience? Exactly what is that experience compared to the one you get when you go off-road in a Ford F-150, or when you drive long stretches of the open road in a Corvette? Maybe as fewer drivers have the adventure that comes along with the responsibility of controlling the rate of acceleration by themselves, this experience will become lost, like that of riding a horse.

[Images: Lexus]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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  • RHD RHD on Mar 31, 2021

    They cadged the steering wheel from Tesla. The rest of it looks like a science-fiction movie about the future, which is what automakers seem to think electric cars should look like.

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    • Inside Looking Out Inside Looking Out on Apr 01, 2021

      @mcs You mean they hate dogs?

  • Dal20402 Dal20402 on Mar 31, 2021

    "transformation of the century, linking sustainable development, changes in lifestyle, values, and mobility needs as to why they’re swinging for the fences. What’s the big rush to get to a Disney-like Autopian society, where we’ll chug along at a preset MPH and have our routes selected for us?" EVs are just cars, but with more efficient power and no localized exhaust. They're not robot cars, unless we learn otherwise. And all of that stuff above is really about robot cars. Despite the difficulty I'm excited about robot cars because 42,000 people died on American roads in 2020, the overwhelming majority because of bad human driving.

  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
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