Toyota Previews Builds for SEMA 2023

Matthew Guy
by Matthew Guy

The announcements from auto manufacturers about what they’ve in the pipeline for this year’s SEMA Show in Las Vegas continue apace, with Toyota promising a quartet of builds – plus a few packages that consumers will be able to actually buy.


Shown above is a rendering of the Tacoma X-Runner Concept. Those of you with decent memories will recall the brand had a variant of this sort for a few years in the past, one which featured a lowered suspension, manual gearbox, rear-wheel drive, and a limited-slip diff. This time around, reports tell us there will be a 3.4-liter twin-turbo under the hood, taken from a Tundra and making the better part of 400 horses, along with what certainly looks like a reprise of the low-n-wide theme but applied to a next-gen Tacoma. The concept is a collab between Toyota’s Calty Design Center and its Tech Center in Michigan, suggesting this won’t be a half-baked concept with engine parts made out of cardboard.


Also on tap are an FJ Bruiser, a ‘Blue Beetle’ Tacoma, and a Retro Cruiser. We’ll have to wait until the press conference on October 31 to learn about the appearance of those machines, though we have a good image in our mind’s eye about that FJ. Whether any portion of these concepts reaches even a sniff of actual production is up for some debate. 


What will make it into catalogs, however, is a TRD Performance package for the Tundra, bringing a measure of that arm’s design to a truck that already has a choice of faces depending on trim. The roster currently includes a TRD Sport option which adds styling addenda inside and out; scuttlebutt on the sewers that are fan forums are suggesting this package will include a remap of the ECU for more power, requiring the use of premium fuel.


Look for the Toyota showcase inside the Las Vegas Convention Center to also include displays of a GR Cup Series GR86 racer, 45th-anniversary GR Supra, Trueno Special Edition GR86, plus various and sundry show builds laden with official Associated Accessory Products (AAP) in an effort to showcase offerings at that part of the company.


[Image: Toyota]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Lou_BC Lou_BC on Oct 30, 2023

    Toyota doesn't make a regular cab truck anymore.

  • JMII JMII on Oct 30, 2023

    I wish the sport truck scene would come back. I'm sick of all these lifted bro-dozers, off roader editions and overlanders. And yes back in the day I owned a Ranger Splash stepside complete with yellow and orange graphics 😎

    • See 2 previous
    • Kwik_Shift_Pro4X Kwik_Shift_Pro4X on Oct 31, 2023

      Image sells. Like Land Rover with alleged reliability issues, but still see them around.


  • Brendan Duddy soon we'll see lawyers advertising big payout$ after getting injured by a 'rogue' vehicle
  • Zerofoo @VoGhost - The earth is in a 12,000 year long warming cycle. Before that most of North America was covered by a glacier 2 miles thick in some places. Where did that glacier go? Industrial CO2 emissions didn't cause the melt. Climate change frauds have done a masterful job correlating .04% of our atmosphere with a 12,000 year warming trend and then blaming human industrial activity for something that long predates those human activities. Human caused climate change is a lie.
  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
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