Nissan Bringing One-Off Vehicles to SEMA

Matthew Guy
by Matthew Guy

This year’s SEMA Show in Las Vegas is coming up fast, so you know there will be a rush of breathless PR about the rigs being hauled to the desert by manufacturers for this soirée. Nissan is getting into the game with a couple of concepts – one of which is inspired by cars used in a spec-racing series north of the border.


But we’ll start with the Project Rugged Rogue, a machine that said ‘yes’ to an entire catalog of accessories and add-ons including a 3-inch suspension lift and Yokohama Geolandar mud-terrain tires. The roof rack and front bumper guard are described as prototypes, meaning they could be closer to something resembling an eventual item in the parts department than the custom fender flares and rear spoiler. Our own Chris Teague wisely pondered the suitability of a CVT for real off-road duty, while this author will muse that a dual-exit center exhaust rudely scuppers the chance of towing anything. Still, if this is a prelude to some sort of Rogue Rock Creek trim, we’re sure they’ll sell an adequate number worth mentioning.

Oddly titled the Sentra DET Concept (translating to “dual-overhead cam, electronic fuel injection, turbo”), the compact sedan gets an injection of speed inspired by the Sentra Cup spec-racing series in Canada. A turbocharged 2.0-liter engine is under the hood, mated to a six-speed manual and breathing through a prototype stainless-steel Nismo exhaust. Its coilover suspension featuring twin-tube shocks is described as a prototype, not custom. Whilst we feel the more recent SE-R or SE-R Spec V moniker would have been appropriate, the company points out DET once appeared on historic rigs like the 180SX and Pulsar GTI-R.

Also showing up at the Nissan stand at SEMA this year will be the Frontier off-road race truck once piloted by Chris Forsberg, developed by Forsberg Racing and blasted through rigors found in the NORRA 500 marathon. If you’re keeping track at home, Chris Forsberg and Yokohama teammate, Leticia Bufoni, entered this year’s race in the stock production class and took home the first-place win in the category.


This year’s SEMA Show will be held from October 31 – November 3 at the Las Vegas Convention Center.


[Images: Nissan]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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 4 comments
  • Redapple2 Redapple2 on Oct 27, 2023

    Rogue and Pathfinder are very good looking CUVs. Sexy, flowing as opposed to HK > good looking but jarring, jagged, odd?

  • AZFelix AZFelix on Oct 27, 2023

    For a company that builds so many "off" vehicles, why bring just this one?

    • See 1 previous
    • AZFelix AZFelix on Oct 29, 2023

      "It was lobbed gently toward him and he did everything in his power to duck and make sure it didn't even brush his shoulder." 

      -author unknown


  • VoGhost If you want to really scare the TTAC commentariat, use a headline that combines China, EVs and TikTok. The horror!
  • TheEndlessEnigma Looking pretty dirty and worn inside for only 11,000 miles.
  • Add Lightness ...and I thought the Trump Towers were excessively pretentious.
  • Daniel Tons of discounts out there on the eGMP's, just pick your style: Ionic 5/6, Kia EV6 and Genesis GV60. Personally, I got $20k off on a $60k MSRP GT-Line EV6 (only $7500 of that was a "rebate" from the state, the rest was Kia and dealer discounts). They are not only the same platform, but nearly identical mechanically other than slightly adjusted wheelbases. Find this one ugly? Look at Ionic 5 or EV6 instead, it's actually pretty cool how they came up with 4 distinct styles with basically the same car to fit many different tastes.
  • Dave Holzman EVs will be ready for prime time when the chargers are dependable, and easy to use, when they can fill the battery in around 10-15 minutes, when there are sufficient numbers of them that people don't have to hang out for a half an hour waiting for a fast charger to be free, when chargers are widely available even in Nebraska, Wyoming, eastern Oregon, Nevada, Utah, the northern parts of Maine, New Hampshire, and Vermont, and within 10 miles of the start of the Tail of the Dragon, and when they get fixed pronto when they have problems.
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