These are the 2024 World Car of the Year Winners

Chris Teague
by Chris Teague

Every year, different groups of auto journalists and industry professionals come together to choose a “best of” list to recognize vehicles in various categories. One of the groups is the World Car of the Year (WCOTY) jury, which includes journalists and professionals from several countries. They recently revealed their 2024 picks at the New York auto show, and it’s clear that legacy auto brands are facing increasingly tough competition.


First, the overall winner. The 2025 Kia EV9 is the World Car of the Year, with the BYD Seal and Volvo EX30 rounding out the top three. Jurors also break vehicles into categories for rankings, and the winners include:

·     Design: Toyota Prius

·     Urban Car: Volvo EX30

·     Performance Car: Hyundai Ioniq 5 N

·     Luxury Car: BMW 5 Series

·     Electric Car: Kia EV9

·     Overall: Kia EV9


Finalists for the awards include:

·     Ford Bronco

·     Hyundai Kona and Kona EV

·     Hyundai Santa Fe

·     Mazda CX-90

·     Subaru Crosstrek

·     Toyota Prius

·     Volkswagen ID.7


Many of those names are familiar to Americans, but the list of candidates for awards is where things get really interesting. The WCOTY jury considered several Chinese brands this year, showing that the country’s automakers are pushing ahead at a feverish pace.


Brands that were considered from China include BYD, Dayun, Great Wall Motors, Maxus, Nio, Omoda/Chery, Seres, XPeng, and Zeekr. KG Mobility from South Korea also made the list of candidates.


To be eligible for an award, the vehicle must be produced in volumes of at least 10,000 units per year and must be priced below comparable premium options in at least two major markets. They must also be sold on at least two separate continents.


[Image: Kia]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • Darren Mertz Darren Mertz on Mar 28, 2024

    Where's the heater control? Where's the Radio control? Where the bloody speedometer?? In a menu I suppose. How safe is that??? Volvo....

  • Dave Holzman Dave Holzman on Mar 28, 2024

    A design award for the Prius?!!!

    Yes, the Prius is a great looking car, but the visibility is terrible from what I've read, notably Consumer Reports. Bad visibility is a dangerous, and very annoying design flaw.

  • Varezhka The biggest underlying issue of Mitsubishi Motors was that for most of its history the commercial vehicles division was where all the profit was being made, subsidizing the passenger vehicle division losses. Just like Isuzu.And because it was a runt of a giant conglomerate who mainly operated B2G and B2B, it never got the attention it needed to really succeed. So when Daimler came in early 2000s and took away the money making Mitsubishi-Fuso commercial division, it was screwed.Right now it's living off of its legacy user base in SE Asia, while its new parent Nissan is sucking away at its remaining engineering expertise in EV and kei cars. I'd love to see the upcoming US market Delica, so crossing fingers they will last that long.
  • ToolGuy A deep-dive of the TTAC Podcast Archives gleans some valuable insight here.
  • Tassos I heard the same clueless, bigoted BULLSHEET about the Chinese brands, 40 years ago about the Japanese Brands, and more recently about the Koreans.If the Japanese and the Koreans have succeeded in the US market, at the expense of losers such as Fiat, Alfa, Peugeot, and the Domestics,there is ZERO DOUBT in my mind, that if the Chinese want to succeed here, THEY WILL. No matter what one or two bigots do about it.PS try to distinguish between the hard working CHINESE PEOPLE and their GOVERNMENT once in your miserable lives.
  • 28-Cars-Later I guess Santa showed up with bales of cash for Mitsu this past Christmas.
  • Lou_BC I was looking at an extended warranty for my truck. The F&I guy was trying to sell me on the idea by telling me how his wife's Cadillac had 2 infotainment failures costing $4,600 dollars each and how it was very common in all of their products. These idiots can't build a reliable vehicle and they want me to trust them with the vehicle "taking over" for me.
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