Report: Tesla Set for Layoffs

Chris Teague
by Chris Teague

Things are getting a little bumpy at Tesla. The automaker’s first-quarter delivery numbers raised eyebrows, undercutting even the most critical expectations by a notable margin. Now, rumors are swirling about Tesla’s employee base, with some telling Electrek that the automaker plans to cut as much as 10 percent of its workforce in what would amount to thousands of layoffs.


Tesla had already riled workers with slow performance reviews, and many didn’t appreciate the automaker’s decision to raise prices earlier this year. It also appears to have nixed plans for an affordable entry-level EV in favor of a broad robotaxi initiative, which hasn’t sat well with many inside the company and out.


While Tesla hasn’t been shy about layoffs in the past, they were generally due to overhiring and shedding workers who were not up to the cut. This round comes at a turbulent time for the automaker, which could indicate a disease at the top levels of the company, with slow sales and other factors.


The situation isn’t much better with Tesla’s existing vehicles. People are reporting significant problems with brand-new deliveries, such as pedals falling off the Cybertruck (this could become a bigger story over time), and the company recently had a massive number of excess vehicles in its inventory.


Of course, EV growing pains aren’t unique to Tesla. The whole industry is grappling with sliding demand and high prices, as many have backtracked to develop new hybrids and plug-in hybrids to fill the gap. That said, Tesla doesn’t have that option, making things uniquely precarious for the once rapidly-growing American automaker.

[Image: Tesla]

Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by  subscribing to our newsletter.

Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

More by Chris Teague

Comments
Join the conversation
5 of 22 comments
  • 3SpeedAutomatic 3SpeedAutomatic on Apr 15, 2024

    Curious, what gives Elon most of his wealth?? Is it:

    • Tesla
    • the space company,
    • "X" (formerly known as Twitter),
    • the boring company,
    • money left over from PayPal
    • something else


    I suspect it's Tesla. Yet, Elon has not been minding the EV company as much as he needs to. EV's are moving from "early adapter" stage to "commodity" status. All of Detroit, the Nippon brands (sans Toyota), and the Koreans are jumping on the bandwagon in earnest. Lordstown is out, Rivian is struggling, Mustang Mach E's are sitting on dealer lots, not sure about Lucid Air (not to be confused with the Cadillac Lyriq), and the rest are holding their breath. Is this Malaise 2.0 due to expiring tax credits, nebulous mileage quotes, the hassle of charging, and/or media publicity concerning burning cars??

    Just wait till BYD hits town. Ouch!!!!! 🚗🚗🚗




    • See 1 previous
    • Bd2 Bd2 on Apr 15, 2024

      Toyota is jumping into BEVs in a pretty big way as well (albeit a little slower than others), currently building a new BEV and battery plants in NA.

  • Jpolicke Jpolicke on Apr 15, 2024

    I wonder where the layoffs are coming from. Can’t be from QC, nobody works there.

  • Susan O’Neil There is a good reason to keep the Chevrolet Malibu and other 4 door family sedans! You can transport your parents and other somewhat handicapped people comfortably and safety! If someone can stand and pivot you can put them in your car. An armrest in the back seat is appreciated and a handle above the door! Oh…and leather seats so your passenger can slide across the seat! 😊Plus, you can place a full sized wheelchair or walker in the trunk! The car sits a little lower…so it’s doable! I currently have a Ford Fusion and we have a Honda Accord. Our previous cars were Mercury Sables-excellent for transporting handicapped people and equipment! As the population ages-sedans are a very practical choice! POV from a retired handicapped advocate and daughter! 😊
  • Freddie Remember those ads that say "Call your doctor if you still have...after four hours"?You don't need to call your doctor, just get behind the wheel of a CUV. In fact, just look at one.I'm a car guy with finite resources; I can't afford a practical car during the week plus a fun car on the weekend. My solution is my Honda Civic Si 4 door sedan. Maybe yours is a Dodge Charger (a lot of new Chargers are still on dealer lots).
  • Daniel J Interesting in that we have several weeks where the temperature stays below 45 but all weather tires can't be found in a shop anywhere. I guess all seasons are "good enough".
  • Steve Biro For all the talk about sedans vs CUVs and SUVs, I simply can’t bring myself to buy any modern vehicle. And I know it’s only going to get worse.
  • Stephen Never had such a problem with my Toyota products.
Next