Lamborghini's Hybrid Transition: The New Urus SE

by TTAC Staff

Published: April 29th, 2024

Photo credit: Lamborghini

Lamborghini has introduced the Urus SE, its first plug-in hybrid version of the SUV. The unveiling occurred at the Volkswagen Group Media Night and is set for a public debut at Auto China Beijing 2024. This model signifies Lamborghini's strategic move towards sustainable performance by integrating hybrid technology while maintaining its reputation for high-performance vehicles.

Photo credit: Lamborghini

Technical Enhancements and Environmental Considerations

The Urus SE is equipped with an 800 CV hybrid powertrain, combining a re-engineered twin-turbo 4.0 V8 engine and an electric motor. This combination allows the SUV to maintain high performance while achieving an 80 percent reduction in emissions compared to traditional engines. The vehicle features a 25.9-kWh lithium-ion battery positioned strategically to maintain balance and driving dynamics.

Design Evolution and Aerodynamic Improvements

The design of the Urus SE builds on the existing model with updates aimed at enhancing aerodynamic efficiency. The new hood design eliminates visual breaks, contributing to a streamlined appearance. Upgraded aerodynamics are complemented by matrix LED headlights and a redesigned front grille, enhancing both functionality and aesthetics. Interior updates include a larger 12.3-inch touchscreen and an evolved dashboard layout that promotes a more engaging driver experience.

Photo credit: Lamborghini

Extensive Customization Options

Lamborghini continues to offer a wide range of customization for the Urus SE, including new 23-inch alloy wheels and an expanded palette of over 100 body colors. The interior options are equally varied, with multiple upholstery choices and stitching patterns available through the Ad Personam program, allowing for significant personalization.

Advanced Driving Modes and Performance Features

The Urus SE introduces new Electric Performance Strategies (EPS) alongside traditional driving modes, which include settings tailored for road, track, and off-road conditions. This versatility is enhanced by the inclusion of advanced technical systems such as electric torque vectoring and an electronic rear differential. These features work together to optimize traction and handling across various driving surfaces and conditions.

The Lamborghini Urus SE merges traditional Lamborghini performance with innovative hybrid technology, setting a new standard in the luxury SUV market. It offers advanced technical features, extensive customization options, and improved environmental efficiency, making it a versatile choice for enthusiasts of high-performance vehicles looking for a more sustainable option.

This article was co-written using AI and was then heavily edited and optimized by our editorial team.

TTAC Staff

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Bd2 Try as they may, this can't defeat the Hyundai Vision N 74 a modern remake of the Hyundai Pony Coupe designed by G-unit which the Miura actually copied.
AZFelix With both fuel lines and battery packs, Lamborghini owners can soon wager on which part of the engine will instigate the self immolation of their super cars.
Namesakeone The realities of the market have spoken: with a little help of a lingering recession (in that most families need a car for every purpose, rather than affording multiple cars as once was true), and with a little advertising-prodding from the manufacturers, the SUV and crossover have, in turn, replaced the station wagon, the minivan, and now the sedan. (Or maybe the minivan replaced the station wagon. Whatever.) I still like cars, but the only votes are the ones that a.) come to new-car dealerships, and b.) come with money attached. Period.
MaintenanceCosts "But your author does wonder what the maintenance routine is going to be like on an Italian-German supercar that plays host to a high-revving engine, battery pack, and several electric motors."Probably not much different from the maintenance routine of any other Italian-German supercar with a high-revving engine.
28-Cars-Later "The unions" need to not be the UAW and maybe there's a shot. Maybe.