Driving Dystopia: IIHS Suggests Driver Monitoring Systems Need Improvement

Matt Posky
by Matt Posky

The Insurance Institute for Highway Safety (IIHS) has cooked up a new ratings program to encourage automakers to implement even more electronic nannies, including the kind that watch your every move behind the wheel, because the current batch have been deemed inadequate.

“We evaluated partial automation systems from BMW, Ford, General Motors, Genesis, Lexus, Mercedes-Benz, Nissan, Tesla and Volvo,” IIHS President David Harkey said. “Most of them don’t include adequate measures to prevent misuse and keep drivers from losing focus on what’s happening on the road.”


By tweaking how vehicle safety scoring is handled, the IIHS can give any vehicle that lacks comprehensive driver monitoring a bad score. This will undoubtedly pressure automakers to adopt such features, lest they be penalized by having a lackluster safety score from an entity that’s entirely funded by a coalition of insurance agencies.


From the IIHS:


The Teammate system available on the Lexus LS is the only system tested that earns an acceptable rating. The GMC Sierra and Nissan Ariya are both available with partial automation systems that earn marginal ratings. The LS and Ariya each offer an alternative system that earns a poor rating. The Ford Mustang Mach-E, Genesis G90, Mercedes-Benz C-Class sedan, Tesla Model 3 and Volvo S90 also earn poor ratings, in some cases for more than one version of partial automation.
The ratings only apply to the specific models tested even though systems with the same names may be used on multiple vehicles from the same manufacturer.
“Some drivers may feel that partial automation makes long drives easier, but there is little evidence it makes driving safer,” Harkey said. “As many high-profile crashes have illustrated, it can introduce new risks when systems lack the appropriate safeguards.”
Vehicles with partial automation are not self-driving — though automakers sometimes use names that imply their systems are. The human driver must still handle many routine driving tasks, monitor how well the automation is performing and remain ready to take over if anything goes wrong. While most partial automation systems have some safeguards in place to help ensure drivers are focused and ready, these initial tests show that they’re not robust enough.


The premise that vehicular automation has been grotesquely overblown has been around for a while. Despite years of the industry telling us that self-driving was just around the corner, testing has shown many crash avoidance systems are still wildly inconsistent. Meanwhile, autonomous fleets have become a target for resentment wherever they’ve engaged in public testing. It seems like the appetite for such technologies has evaporated, with even the IIHS citing how these advanced driving aids often do little more than offer the illusion of enhanced safety. However, the industry has continued pressing onward while encouraging regulators to support more invasive measures.


The European Union has made plans to mandate driver-monitoring systems inside of all new vehicles starting in 2026. That’s almost assuredly going to involve driver-facing cameras ( something we’ve already seen crop up in select models) connected to the internet. The United States has likewise implemented plans to monitor drivers within the same time frame. But it’s doing so under the auspices of preventing drunk driving — presumably because Americans are less inclined to tolerate overt invasions of their privacy.


The IIHS has asserted that inconsistencies between automated driving systems warrant more safety nets. Rather than recommending lackluster driving assistance programs be abandoned until automakers can issue something more reliable, the call has been to hand even more control over to the vehicle itself — thereby giving manufacturers unprecedented levels of access to a product you’re supposed to own.

“The shortcomings vary from system to system,” said IIHS Senior Research Scientist Alexandra Mueller, who led the development of the new program. “Many vehicles don’t adequately monitor whether the driver is looking at the road or prepared to take control. Many lack attention reminders that come soon enough and are forceful enough to rouse a driver whose mind is wandering. Many can be used despite occupants being unbelted or when other vital safety features are switched off.”


IIHS researchers suggested that the intent is to encourage additional safeguards that can “help reduce intentional misuse and prolonged attention lapses as well as to discourage certain design characteristics that increase risk in other ways.” But the ultimate plan is to make vehicles more automated, as the group suggested preventing automakers from making design choices that would allow drivers control of certain systems. They may likewise be prohibited from deactivating certain electronic nannies, such as automatic emergency braking, unless the vehicle decides conditions allow for such action to be taken.


However the new keystone to advanced driving features will allegedly be driver monitoring and the IIHS has outlined a series of test procedures to determine that a vehicle’s on-board camera (which will be watching you 24/7) and related systems are up to snuff. Camera systems will need to identify where the operator is looking, whether they’re holding onto the steering wheel, if they’re holding a phone, or notice if their face is obscured. If so, the vehicle will need to respond accordingly to garner a positive score from the insurance group.


It also wants more aggressive reminders for when the car feels like you might be driving incorrectly. Most of these are centered around obnoxious chimes and vibrations to keep you engaged in what the automated systems (that encourage drivers to check out by nature of their design) are doing at all times. While this seems counterintuitive, habitually inundating drivers with lights and noise has been a preferred strategy with the IIHS in recent years. However, we’ve found that a large percentage of drivers don’t have any clue what the majority of the icons on their dashboard even mean. One cannot help but wonder if this is a sound strategy or just a way to make it appear as though something is being done while evidence mounts that modern infotainment systems are inherently distracting to drivers.


The IIHS has more details about the plan on its website, including information on some of the individual systems it tested. But the gist is that it wants to see driver-monitoring cameras become ubiquitous and looks like it’s about to get its way. This is despite the public repeatedly signaling its distaste for the general direction modern automotive technology has been heading and the strong likelihood that the further implementation of these systems will continue to raise the price of all modern automobiles.


[Images: BMW Group]

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Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Lou_BC Lou_BC on Mar 13, 2024

    "IIHS Suggests Driver Monitoring Systems Need Improvement"


    Many are critical of traffic cops.

  • Schmitt trigger Schmitt trigger on Mar 13, 2024

    Of course the insurance industry is the one lobbying for such legislation. It will provide them with additional clauses (excuses) to not cover an accident:


    ”You were stopped at a red light, when someone rear-ended you. Paragraph 6.b mentions that an accident is not covered if Taylor Swift was playing in the infotainment at the time of the accident.”

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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