Volvo Unveils Compact EX30 All-Electric SUV

Matt Posky
by Matt Posky

Despite all-electric vehicles being heralded as environmentally sound solutions that would kick down the door to affordable mobility, there haven’t been a lot of good examples hitting the market recently. Most models are aimed at the affluent, resulting in 9,000-pound behemoths with six-figure price tags. General Motors recently released the absolutely ludicrous GMC Hummer EV while the Chevrolet Bolt is being discontinued.

Meanwhile, Volvo has introduced the EX30 — a pint-sized EV that’s to serve as the foundation of its all-electric transformation. But it’s difficult to say whether or not it’s going to deliver on those early promises of electrification.


Becoming the smallest vehicle in Volvo’s fleet means the EX30 utilizes less material overall. The manufacturer has also made it clear that the vehicle utilizes recyclable and renewable components where possible. But the car has also been streamlined in a number of ways that one could argue don’t make for a premium product.


Streamlining assembly so that the EX30 utilizes more stamped body panels is totally forgivable. However, some customers may not appreciate the barren interior. Minimalist design certainly has its place in the automotive realm. But it’s a fine line between offering a clean interior layout and one that’s missing things to save money.

“We know that price and cost of ownership is still one of the biggest challenges when people consider switching to an electric car,” said CEO Jim Rowan. “With the Volvo EX30, we aim to bring premium, fully electric mobility to a much broader audience, helping to advance and speed up the transition to full electrification that our industry and society needs.”


In the case of the EX30, you get a centrally mounted touchpad (12.3 inches) and some controls on the steering wheel. While akin to what’s found inside most modern Tesla vehicles, minimalist cabins certainly aren’t for everyone. Of course, Volvo will tell you that the interior is empty for the sake of sustainability as it tries to convince you that the trend is cutting edge.

It’s basically a smaller, stripped-down version of the Volvo C40 Recharge and looks to be what most manufacturers are hoping to deliver with their bottom-rung EVs.


The 2025 Volvo EX30 is 166.7 inches long, 72.3 inches wide, and 61.1 inches tall. That’s relatively petite, making the Volvo similar in size to a squat Jeep Renegade. But the fact that it uses a battery pack means interior volume shouldn’t be all that bad. Storage seems middling with 14 cubic feet of space behind the back seats (32 cubes they’re folded). But there are supposed to be bins and cubbies just about everywhere.

Riding on the Sustainable Experience Architecture (SEA) electric platform that was developed by Chinese-parent Geely, the EX30 can be had with either a single rear motor (268 horsepower and 253 pound-feet of torque) or a dual-motor setup (422 hp and 400 pound-feet) offering all-wheel drive.


In the latter configuration, Volvo said the hatchback can hit 60 mph in just 3.4 seconds. That’s exceptionally good, though we doubt it packs the same punch when rolling on the power from highway speeds.

The standard battery pack is 64.0 kWh and Volvo has suggested it’s capable of yielding 275 miles of range when paired with a single motor. While the dual-motor EX30 is presumed to lose a few miles, it’s really going to come down to how aggressively you drive it and whether the EPA backs up those figures. Either way, the manufacturer said DC fast charging should recoup a 10 to 80 percent state of charge in about 27 minutes.


Volvo has promised a comprehensive safety suite, the latest version of Park Pilot Assist, and plenty of electronic nannies. This includes a driver-attention monitor that basically your author is wholly against due to privacy concerns. But those systems are becoming obligatory in Europe and industry lobbying groups seem interested in adding them.

The base model is already available for pre-order and coming to the United States for an estimated $36,145. That’s about what we’d expect from an EV of this size. But it still seems a little expensive and we don’t know which EV tax credits it’ll be eligible for due to it being produced inside of China. Localized assembly may eventually manifest at Volvo's South Carolina plant. However, the company was not able to confirm anything at this juncture.


Expect the Plus and a top-level Ultimate version of the EX30 to come in a few thousand above the initial Core trim. Volvo has said it also plans on offering a Cross Country variant with more ground clearance, tons of black plastic on the exterior, and an optional set of BFGoodrich All-Terrain T/A KO2 tires. But we'll probably need to wait another year on that one.

[Images: Volvo Cars]

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Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • SCE to AUX SCE to AUX on Jun 08, 2023

    The interior is obviously a Model 3 clone, but the screen is substantially smaller.

    Incidentally, I suspect Tesla made the Model 3/Y interior so minimalist to save money - not just to be different. When you're trying to become profitable on EVs, every dollar counts.

    I much prefer the normal gauges and buttons on my 19 Ioniq 1, which was a big selling point for me. This arrangement was due to other versions of the Ioniq being a hybrid and a PHEV.

  • VoGhost VoGhost on Jun 09, 2023

    This would be a great graduation present for the daughter.

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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