Report: Base GMC Hummer EV Canceled

Matt Posky
by Matt Posky

For those with the capacity to think back all the way to 2021, you may recall GMC announcing that the all-electric monstrosity that is the Hummer EV would come with a base trim after the limited launch edition (E1) became the less-collectable EV3X. The base model was to wear the EV2 suffix and effectively be a more affordable version of the EV2X by ditching the peppy tri-motor setup and running with the 400-volt electric architecture and a smaller battery pack. Originally estimated to retail for $79,995, it would have been the cheapest way to get into a modern Hummer. 

However, it looks like General Motors has abandoned the idea — likely due to it not making much financial sense. 


According to GM Authority, the base GMC Hummer EV2 had already been delayed and now doesn’t appear to be happening at all. The outlet explicitly states that there will be EV2 for the 2025 model year beyond the X variant (starting MSRP $98,845 after destination). While no source was cited, the outlet has a pretty good track record for being in the know about what’s happening inside General Motors and nobody from the company was willing to confirm that the EV2 was going to make an appearance before next year — if at all. 

From GM Authority


For reference, the 2 trim level was expected to share bits with the 2X — namely the two-motor powertrain — but feature a smaller battery and a shorter equipment list. Back in 2020, GM originally announced a $79,995 MSRP. For now, the 2025 GMC Hummer EV will be offered in 2X and 3X trim levels, as is the case for 2024 models.
Meanwhile, sales of the off-road-focused electric vehicle increased in the United States over the course of Q4 2023 with a total of 2,028 deliveries. More specifically, there were 825 units of the Hummer EV Pickup sold, along with another 1,203 examples of the Hummer EV SUV.
As a reminder, both the 2 and 2X variants were positioned as all-new trims for the 2024 model year, featuring technologies like GM Ultium battery and GM Ultium Drive motors. Output stood at a GM-claimed 625 horsepower, while range was quoted at roughly 250 miles from a full charge. Speaking of which, the Hummer EV 2 was expected to have a fast charge capacity of 400 volts.


It doesn’t make much sense to build a bargain version of what is undoubtedly GMC’s most impractical model. The Hummer EV is over 9,000 pounds of ridiculousness and has enough novel features to dazzle your friends for at least a couple months. While it can likewise be used for serious work, its powertrain doesn’t really lend itself to being a full-time working vehicle and our assumption is that isn’t what people are buying it for. 

With that in mind, it likely doesn’t make much sense to drop a budget version boasting a maximum range of roughly 250 miles. Though, considering the large disparity between the 381-mile Hummer EV3 SUV and 314-mile pickup version, that 250 miles could be optimistic in certain configurations. 


Either way, General Motors would presumably just be tightening profit margins on what is already a niche product. Despite the company stating its desire for EVs to go mainstream, we’re still a long way from that happening. Meanwhile, the kind of people presently buying the Hummer EV are likewise prone toward owning oversized garages and wanting the latest and greatest. It’s hard to imagine a surplus of bargain shoppers weighing Hummer trims against each other, since they’re probably not even looking at the segment. 

Besides, whatever sales GMC loses by not having something cheaper than the EV2X will be made up for by the margins on the $106,945 (including destination) EV3X. There’s also the Omega Edition ($148,000 for the pickup or $138,000 for the SUV) for those who have to have that maximum amount of features and a unique paint color. However, any hue optioned other than white comes at a premium on every single trim. 


GM hasn’t shown much interest in making the Hummer an affordable option for drivers. But the whole point of the vehicle is to be large and ostentatious, so why would it? Even the gasoline-powered Hummer H2 and H3 from the early 2000s retailed for quite a bit more than most other models that shared their platform. However, those vehicles did foreshadow the company’s bankruptcy proceedings in 2009. They’re also broadly considered failures for not living up the rugged nature of their namesake and being released shortly before America fell into a major economic recession that negatively affected sales.

[Images: GMC]

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Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Analoggrotto Analoggrotto on Apr 09, 2024

    Is it too hard for GM to just build something good that people want? The new 4runner will be unveiled soon, and it will be typical toyota off the wall over wrought styling but it's gonna have short inventory periods; something GM can only seem to accomplish with the Z06.

    • See 2 previous
    • Analoggrotto Analoggrotto on Apr 10, 2024

      Surprised they didn’t play dumb and send him an e-Ray


  • Wolfwagen Wolfwagen on Apr 10, 2024

    How soon before somebody makes a ICE or hybrid conversion kit for this?


  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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