Chevrolet Electric Silverado A ZERO Production

Jason R. Sakurai
by Jason R. Sakurai

Chevrolet’s Silverado electric pickup will be built at the Factory Zero assembly plant in Detroit-Hamtramck, Michigan, along with GMC’s Hummer EV SUV which will also be produced there, General Motors president Mark Reuss said today.

A new-from-the-ground-up EV pickup, and not adapted from the gas-powered Silverado, it will use the Ultium Platform. Ultium is General Motors’ virtual development tools and technology, said to have reduced development nearly 50 percent to 26 months.

Chevrolet estimates the new Silverado EV will have a 400-mile range on a full charge. Like its gas-powered sibling, there will be retail and fleet versions of the EV, both expected to be in demand. “Chevrolet will take everything Chevy’s loyal truck buyers love about Silverado — and more — and put it into an electric pickup that will delight retail and commercial customers alike,” said Reuss.

Factory ZERO, General Motors’ renamed Detroit-Hamtramck assembly plant, signifies the company’s zero crashes, zero emissions, and zero congestion outlook for the future. ZERO is the largest renovation and retooling ever for a General Motors manufacturing plant. Its paint and body shop, along with the general assembly area, are getting upgrades including new machinery, conveyors, controls, and tooling. The plant’s footprint is now over 4.5 million square feet.

General Motors previously hawked its modular propulsion system and Ultium battery-powered global EV platforms. The company is definitely looking to compete head-to-head for customers wherever they may exist. Ultium is a joint venture with LG in Lordstown, Ohio to produce battery cells for future battery electric vehicles (BEVs). Construction of that facility is underway.

General Motors world domination plan calls for a million EVs by 2025, and North American EV leadership. How will this work out with the power grid, President Biden’s future vision, and infrastructure improvements?

[Images: General Motors]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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  • ToolGuy ToolGuy on Apr 08, 2021

    ...shows up late for the remedial class... So this will be the Chevy version of the Hummer pickup? Or am I doing that wrong?

  • Art Vandelay Art Vandelay on Apr 08, 2021

    On the plus side, opting for the EV version ensures it is US built.

    • Gass-man Gass-man on Apr 09, 2021
      Assembled in the US, of Chinese and Mexican made parts, and almost entirely by robots. The few assembly workers there won't be paid enough to afford the trucks they make.
  • Zipper69 "At least Lincoln finally learned to do a better job of not appearing to have raided the Ford parts bin"But they differentiate by being bland and unadventurous and lacking a clear brand image.
  • Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?
  • Zipper69 Honda seem to have a comprehensive range of sedans that sell well.
  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
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