Rivian Will Give You a Discount to Trade In a Gas Vehicle for a New R1 Model

Chris Teague
by Chris Teague

Rivian sells two compelling EVs that have garnered a good deal of happy customers, but they’re far from affordable. At around $70,000 to start, the brand’s R1T pickup and R1S SUV are out of reach for most buyers, even after the $3,750 federal tax credits for some models. The automaker is taking steps – small ones, to be fair – to make its vehicles more affordable, though, knocking up to $5,000 off some configurations. Oh, and you’ll have to trade in a gas vehicle to get the price cut.


Buyers who take delivery of a new Rivian before June 30 can get up to $3,000 off the R1T Standard + Pack, $4,000 off the R1T Large Pack, $5,000 off the R1T Max Pack, and $1,000 off the R1S Large Pack. Those sound like generous discounts, at least until you consider that the R1T Max Pack’s price tag easily crests the $100,000 mark.


Of course, discounts don’t usually come without terms attached, and Rivian is no exception. Any configurations not listed in that list are not eligible for discounts, and the vehicles must be bought or leased through the automaker’s online shop. You’ll still have to plop down a $1,000 non-refundable deposit to buy one, and the discounts are applied at the point of sale on the site.


Finally, only a handful of gas vehicles are eligible for the trade-in offer. The list includes:

·     Audi Q5, Q7, and Q8 from 2018 or after

·     BMW X3, X5, and X7 from 2018 or after

·     Ford F-150, Explorer, Expedition, and Bronco from 2018 or after

·     Jeep Grand Cherokee, Wrangler, and Gladiator from 2018 or after

·     Toyota Tacoma, Tundra, Highlander, and 4Runner from 2018 or after


Note that those vehicles are in direct competition with models Rivian sells, so the automaker clearly wants to draw traffic away from its ICE rivals. That said, it’s unclear how much the automaker will give you for your trade-in, so it would be wise to shop around a bit before signing for a new Rivian.


[Image: Rivian]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • Redapple2  the total time for someone charging in this manner would be 11.5 hours from empty to full................ I get home from work at 6pm. leave at 7 am. So..............
  • Rover Sig The range of salaries (and of wealth in general) is now quite extended. There are people who live on $30K a year and drive a 30 year old Ford Ranger (the most loyally loved truck in America). There are couples who each make $250K a year, $500K total, and $90K luxo SUV is nothing to them. I see this range of vehicles every day in Northern Virginia/Maryland. The vehicle makers want to sell to just the high end folks, but they are only 10-20% of the population and can't sustain the industry. The companies need to sell a bit of something to everyone on the spectrum of wealth.
  • Tassos Even if you ARE interested in a BEV, this is ABSOLUTELY LAUGHABLE. NO EXCUSES.The RANGE is DISMAL, and yet they ask... $38k for it? Are you OUT OF YOUR STUPID MIND, NISSAN? I would not pay HALF that for such an underperformer!
  • Akear I told a friend why did you pay $100,000 for an excreable GM truck. He had no logical answer.
  • Bd2 According to May sales data, sales of vehicles under $40k and over $60k increased market share.
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