Ford's Overall Sales Climb While EV Numbers Drop
Ford has invested billions in its electrification efforts, but the automaker might not see a return on that money for quite some time. Though it reported a significant jump in sales in the second quarter of this year, the company’s EV sales have fallen slightly.
Ford reported second-quarter sales growth of 9.9 percent from a year before and noted that year-to-date sales were up 10 percent. At the same time, Ford’s EV sales declined by 2.8 percent, driven by a more than 21 percent decline in Mustang Mach-E sales and a 3.8 percent drop in E-Transit numbers.
If EVs aren’t driving Ford sales, what is? If you guessed trucks, you’d be right. The Blue Oval’s truck sales jumped 34 percent in the second quarter and almost 25 percent from the first quarter of the year. Ford moved 246,155 trucks in the second quarter, outselling all of its rivals and helping it retain the title of the best-selling truck maker in the United States.
Though Ford truck sales jumped 26.2 percent, the company’s SUVs also saw double-digit increases. The automaker said that the supply of the Mustang Mach-E is improving and noted that F-150 Lightning inventory is on the rebound following a battery fire issue that temporarily halted production.
Ford’s sales report isn’t that surprising, given the state of EV infrastructure in this country and the additional costs of buying electric. The F-150 Lightning is an impressive electric truck, but it’s significantly more expensive than a comparable gas-powered F-150, making it a tough sell in many parts of the country. General Motors is in a similar boat, though it also reported a strong sales gain of 19 percent during the same time.
[Image: Ford]
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Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.
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- Mike My wife has a ‘20 Mazda3 w/the Premium Package; before that she had a ‘15 Mazda3 i GT; before THAT she had an ‘06 Mazda Tribute S V6, ie: Ford Escape with a Mazda-tuned suspension. (I’ve also had two Miata NAs, a ‘94 & a ‘97M, but that’s another story.) We’ve gotten excellent service out of them all. Her 2020, like the others before it, is our road trip car - gets 38mpg highway, it’s been from NC to Florida, Texas, Newfoundland, & many places in between. Comfortable, sporty, well-appointed, spacious, & reliable. Sure, we’d look at a Mazda hybrid, but not anytime soon.😎
- MaintenanceCosts Something that Mercedes would never do, but that would be an extremely revealing experiment: sell both a "CLE 63" with the V8 in a ~500 hp state of tune and a "CLE 65" with the four-cylinder mega-hybrid powertrain at the 671 hp or higher level. Charge the same for them, sell both on custom order only, and see which sells more.I'm positive the V8 would outsell the four by five to one or more.
- 3-On-The-Tree Agreed, or get the Lexus LC500 with the awesome 5.0L V8. Instead of the EV/PHEV, turbocharged V4-V6 nonsense.
- SCE to AUX I like the Crown, but it would have to be a lower trim (like the XLE) to make sense.Despite having a Toyota dealer very near me, I don't see many Crowns on the road.
- ToolGuy I recently purchased 12 ignition coils, but that covered two different vehicles.
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"The F-150 Lightning is an impressive electric truck,"
Really? Explain that one. There isn't one thing in that whole truck that I find innovative which explains the dismal performance. They basically took and F150 chassis and stuck some electric motors and a big heavy battery on it. Have you looked at the pictures of what's underneath some of the pretty plastic covers. Looks like a hot mess of engineering to me. The word "ugly" comes to mind.
They will never sell these over-priced under performing road disasters in any numbers. Start over with a clean slate and build an EV PU aimed at the WT market. With current battery tech,. & charging infrastructure that is the only market worth pursuing right now.
I have no clue
but if its EV like Tesla reflect that stacked against the sales of cumulative ICE vehicles its a meaningless drop in the bucket