Toyota Previews Builds for SEMA 2023

Matthew Guy
by Matthew Guy

The announcements from auto manufacturers about what they’ve in the pipeline for this year’s SEMA Show in Las Vegas continue apace, with Toyota promising a quartet of builds – plus a few packages that consumers will be able to actually buy.


Shown above is a rendering of the Tacoma X-Runner Concept. Those of you with decent memories will recall the brand had a variant of this sort for a few years in the past, one which featured a lowered suspension, manual gearbox, rear-wheel drive, and a limited-slip diff. This time around, reports tell us there will be a 3.4-liter twin-turbo under the hood, taken from a Tundra and making the better part of 400 horses, along with what certainly looks like a reprise of the low-n-wide theme but applied to a next-gen Tacoma. The concept is a collab between Toyota’s Calty Design Center and its Tech Center in Michigan, suggesting this won’t be a half-baked concept with engine parts made out of cardboard.


Also on tap are an FJ Bruiser, a ‘Blue Beetle’ Tacoma, and a Retro Cruiser. We’ll have to wait until the press conference on October 31 to learn about the appearance of those machines, though we have a good image in our mind’s eye about that FJ. Whether any portion of these concepts reaches even a sniff of actual production is up for some debate. 


What will make it into catalogs, however, is a TRD Performance package for the Tundra, bringing a measure of that arm’s design to a truck that already has a choice of faces depending on trim. The roster currently includes a TRD Sport option which adds styling addenda inside and out; scuttlebutt on the sewers that are fan forums are suggesting this package will include a remap of the ECU for more power, requiring the use of premium fuel.


Look for the Toyota showcase inside the Las Vegas Convention Center to also include displays of a GR Cup Series GR86 racer, 45th-anniversary GR Supra, Trueno Special Edition GR86, plus various and sundry show builds laden with official Associated Accessory Products (AAP) in an effort to showcase offerings at that part of the company.


[Image: Toyota]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Lou_BC Lou_BC on Oct 30, 2023

    Toyota doesn't make a regular cab truck anymore.

  • JMII JMII on Oct 30, 2023

    I wish the sport truck scene would come back. I'm sick of all these lifted bro-dozers, off roader editions and overlanders. And yes back in the day I owned a Ranger Splash stepside complete with yellow and orange graphics 😎

    • See 2 previous
    • Kwik_Shift_Pro4X Kwik_Shift_Pro4X on Oct 31, 2023

      Image sells. Like Land Rover with alleged reliability issues, but still see them around.


  • Tassos Tim is not that good with colors.The bright "pink" is not pink, but FUCHSIA. Both colors may look good on a woman's sweater, but not on steel panels.
  • Tassos While I was a very satisfied owner of a much earlier Accord COupe 5 speed (a 1990 I owned from 1994 to 2016), I don't like the exterior styling of this one so much, in fact the 2017 sedan looks better. Or maybe it sucks in white. The interior of my 1990 was very high quality, this one looks so-so. The 157 k miles were probably easy highway miles. Still, Hondas are not Toyotas, and I remember the same service (like timing belt replacement) back then cost TWICE for an Accord than for a Camry. Add to this that it has the accursed CVT, and it's a no. Not that I am in the market for a cheap econobox anyway.
  • 3-On-The-Tree My 2009 C6 corvette in black looks great when it’s all washed and waxed but after driving down my 1.3 mile long dirt road it’s a dust magnet. I like white because dust doesn’t how up easily. Both my current 2021 Tundra and previous 2014 Ford F-150 3.5L Ecobomb are white
  • Bd2 Would be sweet on a Telluride.
  • Luke42 When will they release a Gladiator 4xe?I don’t care what color it is, but I do care about being able to plug it in.
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