BMW, Ford, Honda to Form New EV Charging Company

Matt Posky
by Matt Posky

Ford, Honda, and BMW have announced plans to create a new “vehicle-to-grid company” that’s aimed at standardizing vehicle charging via a singular platform. The service also seeks to return excess energy to the electrical grid, effectively converting EVs into publicly shared batteries.

The business will be known as ChargeScape and, according to the automakers' press release, seeks to “create a single platform that will seamlessly connect electric utilities, automakers and their interested EV customers to manage energy usage for a broad pool of EVs.” The scheme could be one way of addressing concerns that modern power grids couldn’t endure widespread electric vehicle usage while helping to position the involved companies in an industry that’s being heavily incentivized by the government.


The company is still pending regulatory approvals, as we used to be concerned about corporate monopolies and are bound by tradition to pretend that still happens. Assuming ChargeScape is given the green light to move ahead, the trio plans to have equal shares and for the business to get rolling in 2024.


While EV charging companies owned by vehicle manufacturers are hardly new, ChargeScape is hoping to set itself apart by focusing on sharing the energy stored in their EV batteries with the electric grid — especially during periods of peak demand. Logistically, this would help soften the blow for public utilities hoping to deliver energy when demand surges throughout the day. But customers would also benefit by having the ability to sell back stored energy using a vehicle equipped with bidirectional charging capabilities which can be recouped at a lower price later on.


Though whether that theory plays out as advertised remains to be seen. Engineers have discussed the assumed need for localized energy storage as the demand for electricity grows and tapping into EVs could be a clever way of avoiding having to construct warehouse-sized battery hubs. This could likewise help circumvent some of the ecological issues associated with battery production and disposal by reducing the total number required to keep the energy grid functioning. But the premise of someone contentedly offloading battery range seems unlikely unless there’s a true financial incentive and customers feel absolutely certain there will be enough power left over for them when needed.


ChargeScape plans on addressing this by offering equipment that would help people manage energy sales during peak demand periods while also scheduling charging times during off-peak times. This could even be done by the company itself, rather than having customers set their own preferred schedules. Of course, this opens up the door to some of the unsavory aspects of smart home appliances that wrangle control away from the customer.


“Electric grid reliability and sustainability are the foundation for an EV powered future,” said Thomas Ruemenapp, Vice President, Engineering, BMW of North America. “ChargeScape aims to accelerate the expansion of smart charging and vehicle-to-everything solutions all over the country, while increasing customer benefits, supporting the stability of the grid and helping to maximize renewable energy usage. We’re proud to be a founding member of ChargeScape and are looking forward to the opportunities this collaboration will create.”


The companies are hoping to sell the concept as a way to help “decarbonize” the energy grid. ChargeScape will allegedly help “reduce EV customers’ personal carbon footprints” by utilizing electricity stemming from renewables like wind and solar. However, it’s not clear how that would work in parts of the country that are heavily reliant on other forms of energy production.


“Electric vehicles are unlocking entirely new benefits for customers that can save them money while supporting grid resiliency and increase the use of clean, renewable energy,” stated Bill Crider, global head of charging and energy services for the Ford Motor Company. “ChargeScape will help accelerate the true potential of the EV revolution by providing significant benefits to both utilities and EV customers through smart vehicle-to-grid services.”


You’ll notice a preponderance of buzz terms that have become commonplace within the automotive sector over the last decade. But the public seems more skeptical than ever these days, with some individuals now shying away whenever a business starts discussing smart devices, sustainability, stakeholders, and claims about de-carbonization.


“As Honda seeks to achieve our global goal of carbon neutrality, we are counting on this platform to create new value for our customers by connecting EVs to electric utilities, strengthening grid resources and reducing CO2 emissions,” suggested Jay Joseph, vice president of Sustainability and Business Development, American Honda Motor Co. “With automakers accelerating toward the electrified future, we must find solutions like ChargeScape that enable all stakeholders to work together for the good of our customers, society and our industry by enabling greater use of renewable energy for and from mobility.”


It’s your author’s assumption that the above companies have seen how well-positioned Tesla has managed to become by way of having its proprietary Supercharger network and want a piece of the pie. Nearly a dozen brands have already agreed to adopt Tesla’s charging standards and the company has since begun opening its network to vehicles not wearing its emblem.


Ford, Honda, and BMW anticipate leveraging the telematics procured by selling vehicles that tabulate and transmit massive amounts of information back to their data centers. While that should help ChargeScape function without Wi-Fi-connected charging stations, it could represent a rather massive conflict of interest.


Imagine if automakers also owned gas stations and enjoyed a steady stream of information about everything your vehicle was doing at all times, including exactly when, where, and how you were refueling. That’s effectively the direction this is all heading, just with fueling stations being replaced by EV charging points (including the one you’ve installed in your home). It seems like the above could qualify for antitrust enforcement. But your author is not qualified to provide legal advice and we seem to live in an era where corporate monopolies are relatively commonplace.


Whatever the future holds, the involved companies have expressed their desire to see the other automakers “join in and fully unlock opportunities provided by ChargeScape’s grid service offerings once the company is fully operational.”


[Image: Ford Motor Co.]

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Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Tassos Tassos on Sep 14, 2023

    having five diffetent suprcharger networks is TERRIBLE Business, and shows that people are HISTORICALLY ILLITERATE.


    IF they KNEW the History of the US in the 19th century, they would know how DISASTROUS was the competition between rival railroads ALL of which would develop rails between A and B instead of JUST ONE DAMNED LINE for ALL of them.


    Legendary Financier JP Morgan saved those morons from utter destruction by consolidating the industry and eliminating that DISASTROUS competition that produced HUGE REDUNDANCY and terrible losses to the idiots who did it.

    • SCE to AUX SCE to AUX on Sep 15, 2023

      They're not proposing a different charging standard; they're just trying to monetize charging for themselves.


  • Dukeisduke Dukeisduke on Sep 15, 2023

    I'm more interested in the brunette charging the fake Mustang.

    • See 3 previous
    • Lou_BC Lou_BC on Sep 18, 2023

      LOL - everyone gets a rapid charge


  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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