GM Says Updated U.S. Emissions Rules Will Cost Auto Industry Billions in Fines

Matt Posky
by Matt Posky

The National Highway Traffic Safety Administration (NHTSA) will soon release its proposal to increase Corporate Average Fuel Efficiency (CAFE) requirements and General Motors has signaled its concerns regarding how much more money it will cost the automotive industry. GM is estimating that the new rules could result in manufacturers paying $100-300 billion in emission fines between 2027 and 2031.

However, the Biden administration has reportedly said it’s highly dependent on which plan is implemented — suggesting industry penalties would vary heavily between companies and average out to be far lower than GM has claimed.


According to Reuters, GM executive David Strickland met with White House Office of Management and Budget officials on July 17th to discuss the matter. This was verified via information found on the White House website.


During the meeting, GM estimated the auto industry as a whole could see penalties ranging from $1,300 to $4,300 per vehicle by 2031. While the final tally would depend on whether a proposal from the Energy Department to revise the petroleum-equivalent fuel economy rating for electric vehicles is enacted, the company remained concerned that fines would still total in the hundreds of billions.


The Biden administration refuted the claims by suggesting that “under one scenario the auto industry could face about $3 billion in fuel economy penalties in 2032 and in another it might face essentially no penalties.”


From Reuters:


Another official told Reuters NHTSA's preferred CAFE proposal is estimated to save consumers more than $50 billion on fuel over a vehicles' lifetime and reduce oil use by more than 88 billion gallons through 2050. Overall, the benefits of the rule would exceed costs by more than $18 billion, the official added.
GM, which in 2021 vowed to halt the sale of new gasoline-powered vehicles by 2035, said this month it could face compliance challenges under the EV efficiency rules and vehicle emissions regulations. The company said on Thursday it looks forward to "further and increased technical dialogue with the EPA and the White House as the rule is finalized."
NHTSA's plan will follow the Environmental Protection Agency's April proposal to toughen 2027-2032 standards, requiring a 56 percent emissions cut that would result in 67 percent of new vehicles by 2032 being EVs.


And they say there’s no such thing as EV mandates.


The automotive lobby has been vehemently against the updated emission requirements. They want the EPA to ease off and have called the proposed targets unreasonable and impossible to achieve in the time allotted.


We’ve also seen just how much some corners of the industry have had to pay out thus far. Reuters referenced a June report that estimated Stellantis and GM paid a total of $363 million in civil penalties for failing to meet CAFE requirements for prior model years. Of course, automakers (particularly Stellantis when it was still Fiat Chrysler) also shelled out millions to purchase carbon credits in an effort to avoid government-backed fines.


Other than trying to game today’s CAFE requirements by exploiting regulatory loopholes that allow automakers to build increasingly large vehicles with subpar fuel economy ( we covered this in a recent article), the industry’s only recourse is to prioritize building all-electric vehicles and/or focus on putting smaller, hyper-efficient engines into current lineups.


Unfortunately, EV adoption rates haven’t kept pace with the industry’s initial assumptions and manufacturers are worried economical powertrains won’t deliver useful amounts of power or reliability on some of the larger models Americans tend to prefer. Otherwise, they’re going to continue battling to see who can buy up the most carbon offsets before they run out (which arguably does little to help the environment) or prepare to hand a sizable amount of cash to the federal government every year.


[Image: General Motors]


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Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Art_Vandelay Art_Vandelay on Jul 31, 2023

    Get good GM

    • Teddyc73 Teddyc73 on Aug 01, 2023


      What is that supposed to mean? How about "Go to h**l Dementia Joe!"

  • Teddyc73 Teddyc73 on Aug 01, 2023

    Just thing, because the radical left pushing their climate change hoax inorder to control every aspect of our lives we will all be paying A LOT more for everything. I just wander what it will take for my fellow Americas to wake up and understand this. And if you think I'm wrong look around, it's already happening everywhere.

  • Jetcal 'there will be one-and two-blade variants"- What is the blade he's referring to? Is that another term for the rotor?
  • Jalop1991 stick shift knowledge is important.But the simple fact is, kids today don't even want to drive. My son, now 25, didn't drive until he was...18? something like that. Was NOT interested. But then he found a girl...And even if the car is for the teen to use for school and related activities, it should be fuel efficient--because the parent is paying the gas for that.
  • MKizzy My humble opinion.When it comes to waiting to go big on BEVs, Toyota has little to worry about as long as it remains attuned to the needs of the markets where it does business and can quickly pivot to compete once the next generation of BEVs with improved battery and charging tech is ready for prime time. Toyota has enough of a loyal customer base who would happily wait on them and snap up as many Toyota/Lexus BEVs as they can build. It's main threat is competition-based and whether another automaker can build a full lineup of high quality, uncomplicated, and reliable BEVs to entice and hang on to them.Mazda is a niche automaker that is counting on continuing to differentiate itself via its blend of near-luxury performance and is hopeful regulatory environments remain accepting of ICE to PHEV variants to maintain its uniqueness. Else I don't see how Mazda can differentiate itself enough to survive in a world of 300+ hp BEVs with cookie cutter performance and giant fancy touchscreens. Subaru is in the worst position, at least in the U.S.. It's customer base is more likely to be progressive and solely interested in BEVs and Subie has nothing substantial to offer them. I can see Kia, and perhaps Rivian as their biggest threats if their future smaller/cheaper offerings are a hit. Also, in a market filled with AWD Crossovers, the only unique characteristics Subaru can hang its hat on is its weirdly bland styling and somewhat affordable pricing versus competitors.
  • Henry It's pretty clear that Toyota's hybrid strategy is paying off handsomely. They sell every one they make, maintain pricing discipline, and avoided over-investing in EV technology when the market and the infrastructure were clearly not ready.
  • Ollicat something practical - since your teen SHOULD pay their own gas. I would think a used Jetta or Civic
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