Window Shop: Toyota Teases 4Runner – Again

Matthew Guy
by Matthew Guy

If it weren’t for teaser shots about hotly anticipated models from different brands, car corners of the internet wouldn’t have much to talk about on some days. Fortunately, the news keeps rolling from Toyota, who’ve released a telling photo of the upcoming 4Runner – along with a suggested release date.

Billed as showing up ‘right around the corner’, the next 4Runner will take its place in a newly and delightfully square SUV lineup at Toyota dealers. Today’s photo highlights a retractable rear window, something treasured by current owners and shown here complete with what we presume are up/down buttons on the truck’s hatch area. As part of the marketing blurb, Toyota says it’s a ‘window to bigger worlds and adventures’, suggesting someone let the new marketing intern write this skiff of copy. Bless them.


Rear windows which open separately from the entire hatch are making a resurgence in recent years, suggesting manufacturers are either cluing into the fact it’s a great feature, have found a way to distract the accountants, or actually listening to feedback from shoppers. The latter is a stretch, we know. But we’ll take our useful-if-sightly-retro features where we can get them. Now would be a good time to reiterate our commitment of campaigning for a return of hood ornaments on high-trim pickup trucks (we’re only half joking here).


Most are wondering out loud about where the 4Runner will fit into the mix, what with the Land Cruiser being reintroduced at a new price point and its own attractive square visage. If the 4Runner ends up being a close carbon copy to the Tacoma in terms of its cabin, we’d be fine with that – especially if it means the possibility of a manual transmission and affordable base trim. It isn’t out of the question, especially since the 4Runner is slated to use wide swaths of Taco ingredients as a base for its recipe.


Elsewhere, it’s easy to spy the Jumbotron of an infotainment screen in this show truck, along with other interior elements which mimic other models in the Toyota 4x4 lineup. This is all welcome, especially after umpteen years in which the current model remained basically unchanged. That didn’t seem to hurt sales, as buyers who knew what they were getting into often delighted in the rugged basic charm of the 4Runner.


[Image: Toyota]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • ToolGuy ToolGuy on Apr 05, 2024

    "a return of hood ornaments on high-trim pickup trucks"

    • They were going to do this, but FAA regulations interfered

    • Theflyersfan Theflyersfan on Apr 05, 2024

      Waiting for the blinking red lights on the roofs of the HD trucks.


  • Theflyersfan Theflyersfan on Apr 05, 2024

    Did someone leave their laptop on atop the center console?

  • Michael S6 I am the biggest critic of American car industry with its emphasis on marketing and selling massive gas hogging Trucks and Suv's.However, China is an authoritarian country that suppress its population and support countries such as Russia and North Korea. it's part of axis of countries that opposses USA in every way possible. Thus I will never buy a Chineses car (even if built by Grovel Motors or other two local clowns). I agree that we must keep the Chinese EV invasion at bay.
  • TheMrFreeze The American auto industry is the last large vestige of our once great industrial power...a nation like ours NEEDS industrial power of this type to survive. Case in point, at the beginning of the pandemic, when PPE and ventilators were desperately needed and our only source was China, it was the US automakers who quickly pivoted to start manufacturing them. No other industry in this country has the skill or manufacturing capabilities to do that.When you take this into consideration, plus the fact that Chinese automakers are financially supported by the CCP while US automakers function as fully free market entities, I have zero problem with a huge tariff being placed on Chinese vehicles to level the playing field. I do think, however, that the government then has the right to "remind" the Big 3 that it's now up to them to provide the affordable vehicles to fill the void the Chinese would have filled.
  • Fahrvergnugen Don't knock the Chinese so loudly. They are listening, and reading everything, keeping Naughty and Nice lists.
  • Redapple2 2026 f1 cars. Even more crappie! Tune in!F1 is crap. Garbage racing.1 must use 2 types of tires2 cant refuel3 DRS - only in certain places. in certain situations. on certain days of the week. and.... 4 same team wins 90% of races.Go IMSA !!!! or Moto GPPS- Historic Monaco races last weekend were spectacular. All 10 hr on TV.
  • Redapple2 volume meets or exceeds expectations......................... But, they always give you high annual volume to quote so they get a cheaper price. You have to tool up to that volume (costing you extra$) because if that part number reaches that volume and you cant meet it? Whao unto you. After getting burned by gm 10 yrs ago, we moved to heavy truck and agriculture products only. Steady volumes. More profits. 30 net payment. The vampire is up to 90-120 days now? Never big 3 work. Ever !
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