Chevrolet Electric Silverado A ZERO Production

Jason R. Sakurai
by Jason R. Sakurai

Chevrolet’s Silverado electric pickup will be built at the Factory Zero assembly plant in Detroit-Hamtramck, Michigan, along with GMC’s Hummer EV SUV which will also be produced there, General Motors president Mark Reuss said today.

A new-from-the-ground-up EV pickup, and not adapted from the gas-powered Silverado, it will use the Ultium Platform. Ultium is General Motors’ virtual development tools and technology, said to have reduced development nearly 50 percent to 26 months.

Chevrolet estimates the new Silverado EV will have a 400-mile range on a full charge. Like its gas-powered sibling, there will be retail and fleet versions of the EV, both expected to be in demand. “Chevrolet will take everything Chevy’s loyal truck buyers love about Silverado — and more — and put it into an electric pickup that will delight retail and commercial customers alike,” said Reuss.

Factory ZERO, General Motors’ renamed Detroit-Hamtramck assembly plant, signifies the company’s zero crashes, zero emissions, and zero congestion outlook for the future. ZERO is the largest renovation and retooling ever for a General Motors manufacturing plant. Its paint and body shop, along with the general assembly area, are getting upgrades including new machinery, conveyors, controls, and tooling. The plant’s footprint is now over 4.5 million square feet.

General Motors previously hawked its modular propulsion system and Ultium battery-powered global EV platforms. The company is definitely looking to compete head-to-head for customers wherever they may exist. Ultium is a joint venture with LG in Lordstown, Ohio to produce battery cells for future battery electric vehicles (BEVs). Construction of that facility is underway.

General Motors world domination plan calls for a million EVs by 2025, and North American EV leadership. How will this work out with the power grid, President Biden’s future vision, and infrastructure improvements?

[Images: General Motors]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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  • ToolGuy ToolGuy on Apr 08, 2021

    ...shows up late for the remedial class... So this will be the Chevy version of the Hummer pickup? Or am I doing that wrong?

  • Art Vandelay Art Vandelay on Apr 08, 2021

    On the plus side, opting for the EV version ensures it is US built.

    • Gass-man Gass-man on Apr 09, 2021
      Assembled in the US, of Chinese and Mexican made parts, and almost entirely by robots. The few assembly workers there won't be paid enough to afford the trucks they make.
  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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