Pencil-Necked Finance Dweebs Suggest Anyone Making Six-Figures Should Only Buy a $15,000 Car

Matthew Guy
by Matthew Guy

Look, we’re all for a pinch or two of financial prudence around here. Springing for luxury items just isn’t in the cards for most of us, despite the lavish recompense* deigned upon us by our corporate overlords in Downtown Canada. (*note: the recompense isn’t actually lavish at all).


But even we feel comfortable calling out moronic fiscal advice when we see it. Case in point – a post on a website called Investopedia suggests that anyone making $100,000 per year should spend no more than roughly $15,000 on a car.


And, yes, the post seems to have been recently updated, with a dating of December 2023 and interest rates grounded in the current (horrible) reality we find ourselves. In order to reach this out-of-touch conclusion, the killjoys at Investopedia start with an assumption that one should limit their transportation expenses to 10 percent of an annual salary, including insurance, fuel, maintenance, and the car payment itself. Beyond that, they suggest making a down payment of at least 20 percent and financing the thing for no more than four years.


At the gross income of $100,000 annually, this shakes out to $10,000 per year or about $833 per month. Setting some variables in this equation, they propose a monthly insurance rate of $147, fuel costs of $260 per month, and maintenance pegged at $95.50 per month (about 10 cents per mile). Simple math leaves is with $330.50 for a car payment. To slide in at that figure over 48 months at 8.3 percent interest with 20 percent down, Investopedia suggests a total purchase price for your shiny new car – including taxes and whatever other fees a dealer feels like charging that day – at just $16,687.


Sixteen thousand, six hundred and eighty-seven dollars. On a car. In this economy whilst making a hundred grand. We’ll let that recommendation sink in for a second. To be fair, Investopedia does recognize the current state of the car industry elsewhere in the post, pointing out the unfortunate reality that the average transaction price of a new vehicle in America is nearly 50 grand whilst the average used set of wheels is in the $26,500 ballpark.


In fact, I feel my headline figure of $15,000 is actually generous, since the $16,687 estimate includes dealer fees and taxes. The latter generally ranges between 4 and 8 percent depending on location in this county, while anyone who’s been inside a dealership in their life knows the propensity of the business office to try and pad purchase prices with various and sundry items of questionable value. Don’t take the TruCoat.


Moseying over to AutoTrader, we find a rogue’s gallery of cars on offer for that sum. A ’17 Jag XF with 88K looks nice but is sure to cost far more than 10 cents a mile in maintenance. Same goes for the myriad of decade-old BMW X5s and Merc C-Class sedans. A fifteen-year-old Ram 1500 with 131k in near-base trim is a depressing thought to have in the driveway whilst making $100,000 per year, as is the two-wheel drive Tundra with 149k from Obama’s first term. The newest option is a Mitsubishi Mirage, of course – though you do have a choice of sedan or hatchback.


So – how about it, B&B? Am I being too snobby? Should I be resetting my sights to fiscal prudence and reality instead of thinking that anyone making six-figures shouldn’t be poked into an econobox or knackered old pickup truck? Perhaps my thinking is a root of the problem that’s caused note terms to regularly crest 84 months and debt loads to skyrocket.


Nah. Who am I kidding? If I made $100,000 per year, I sure wouldn’t be tooling around in a 2016 Equinox.


[Image: Jonathon Weiss via Shutterstock]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • ToolGuy ToolGuy on Jan 19, 2024

    Update: The Rules Have Changed

    So it turns out that (contrary to the advice of old farts like me) you should actually listen to the Helpful Guidance handed out at Your Local Bank and Borrow Borrow Borrow for that Questionable Degree but just be sure you are Playing For The Right Team and you shall be handed $75,000.

    Long live Free Enterprise.

  • ToolGuy ToolGuy on Feb 01, 2024

    So close to 200 comments... 😉

  • Varezhka Dunno, I have a feeling the automakers will just have the cars do that without asking and collect that money for themselves. Just include a small print in your purchasing contract.I mean, if Elon Musk thinks he can just use all the Teslas out there for his grid computing projects for free, I wouldn't be too surprised if he's already doing this.
  • Varezhka Any plans yet for Stellantis to wind down some of their dozen plus brands? I mean, most of their European brands (except Fiat and Maserati) are not only 80~90% European sales but also becoming old GM level badge jobs of each other. Lots of almost identical cars fighting within the same small continent. Shouldn't they at least go the Opel/Vauxhall route of one country, one brand to avoid cannibalization? The American brands, at least, have already consolidated with Dodge/Chrysler/Jeep/RAM essentially operating like a single brand. An Auto Union of a sort.
  • Namesakeone I read somewhere that Mazda, before the Volkswagen diesel scandal and despite presumably tearing apart and examining several Golfs and Jettas, couldn't figure out how VW did it and decided then not to offer a diesel. Later, when Dieselgate surfaced, it was hinted that Mazda did discover what Volkswagen was doing and kept quiet about it. Maybe Mazda realizes that they don't have the resources of Toyota and cannot do it as well, so they will concentrate on what they do well. Maybe Mazda will decide that they can do well with the RWD midsized sedan with the inline six they were considering a few years ago
  • IH_Fever A little math: An average, not super high end EV (like a model 3) has 70 kwh of storage assuming perfect fully charged conditions. An average 2-3 person home uses roughly 30 kwh per day. So in theory you have a little over 2 days of juice. Real world, less than that. This could be great if your normal outage is short and you're already spending $50k on a car. I'll stick with my $500 generator and $200 in gas that just got me through a week of no power. A/c, fridge, tv, lights, we were living large. :)
  • EBFlex No. The major apprehension to buying EVs is already well known. The entire premise of the bird cage liner NYT is ridiculous.The better solution to power your house when the power goes out is a generator. Far more reliable as it uses the endless supply of cheap and clean-burning natural gas.
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