Off With His Head: Heritage Customs Shows an Open-Top Defender

Matthew Guy
by Matthew Guy

It’s an open secret that most of us here are fans of the new Defender. Comfortable, capable, and shod with boxy good looks, the off-roader checks many boxes on our list – except one: Wrangler- or Bronco-style open-air wheeling.


A custom shop in The Netherlands has changed that with a new creation called the Valiance.


Obviously based on the 2-door Defender 90, the Valiance concept features bespoke wheels, special paints, and unique exterior details – not the least of which is ditching the metal roof in favor of something a bit more comfortable. Far from a backyard Sawzall job, this conversion involves a semi-electric soft top, roll cage which conforms to FIA standards, snazzy new wheels, different upholstery (water resistant, perhaps), and the expected scattershot blast of badges and emblems.

The work is done in stages, starting with disassembly of the donor car and taking a host of measurements. Cutting into the Defender and adding reinforcements is the next step, prior to building any required metal work and the top itself. That’s all followed by paint and upholstery prior to running the thing through a battery of tests before delivery. 

This convertible roof is opened electrically by the switch of a button, after manually releasing the latches, explaining the “semi” part of its description. Heritage Customs holds no stock of Valiance Convertibles on site since each conversion is designed specifically to customer wishes and requests. Depending on spec, it can take upwards of 3 months to create one of these machines. We’ll argue the lump of gathered roof material at the back of this car when its top is lowered isn’t the most elegant of styles, but that’s the price of exclusivity. Besides, if it was good enough for some other cabrios in history, it’s good enough for the Valiance.


Price? Depends on yer tastes. According to Heritage Customs, prices are based on “indicative estimates and personal wishlist”, suggesting buyers are free to add custom touches beyond the decapitation. However, they do suggest that a convertible conversion could cost approximately 85,000 Euros plus tax, or roughly 93 grand in Freedom Bucks. In other words, if you ever see one on this side of the pond, a six-figure price tag is all but assured.


[Images: Heritage Customs]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
  • 28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
  • AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.
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