Mopar Teases Electric Crate Swap, Maybe

Matthew Guy
by Matthew Guy

The annual SEMA show in Las Vegas is rapidly approaching, meaning car companies will surely be dangling umpteen teaser images of what they’ve in store for this soirée in the desert. Stellantis is usually good for an outrageous reveal or three, and they’ve started off this year with an electrified bang.


There isn’t a ton of information to go on in this promotional shot – but there’s more than enough to make a few educated guesses. The slab-flat hood definitely looks like a late-‘60s Charger, given the scalloped lines and overall shape. Peeking through one of the four hood vents are indications of electrification, or at least a CGI representation thereof, with a few blue lights and who-know-what else.


Less subtle clues are in Mopar’s declaration its fans should “get ready for a jolt” and promises that a “serious charge” is coming from the company. That’s about as understated as a frying pan to the face, which is actually par for the course for the likes of Mopar. Beyond the image and dad-joke-level PR copy, we’re left to speculate.


Which, of course, we are only too glad to do. Since the photo shows what really appears to be a classic Dodge or Plymouth instead of something modern, we feel this is not a production-ready variant of the upcoming Charger Daytona which was making the auto show rounds in recent times. Rather, there’s every chance in the world we’re looking at a teaser shot for the announcement of an EV crate powertrain, perhaps something of an answer to what GM Performance is hawking with their eCrate line of power solutions. 


Some of those offerings from The General include parts of the entire package whilst others include the whole kit and kaboodle: battery, motor system, the works. For example, one solution has a 66-kWh lithium-ion pack and 400-volt electric drive motor designed to connect directly to a GM 4-speed automatic transmission. The unit belts out 200 horsepower and 266 lb-ft of torque, far less than most built V8 engines but more than enough to shove something along on a Friday night cruise. Just be prepared for backlash when you open its hood at the Tastee Freez.


The 2023 SEMA Show is being held October 31 – November 3 in Las Vegas.


[Image: Mopar]


Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

Comments
Join the conversation
4 of 26 comments
  • Ajla Ajla on Oct 11, 2023

    I think you'll see a price drop of around 25% in the future but you won't see a crash either.

    Interest in pre-1975 vehicles among Millennials and GenX people isn't that soft, they just don't tend to attend car shows or car clubs.

    • See 1 previous
    • Jeff Jeff on Oct 11, 2023

      If you go on You Tube to Rare Classic Cars, Adam Wade who is in his 30s features many of the cars from the 60s thru the 90s and has an extensive collection of survivor cars from those times. Adam collects mainly full size cars both 2 doors and 4 doors from those eras. Adam tells you where to look for these cars and what types of cars can be bought at an affordable price and enjoyed. Most of us think of the muscle and pony cars from those eras which Adam says is prohibitive in price for many collectors just getting into the hobby. Many of the cars from the 80s and 90s are rising in value because most of them have been used up and junked. IROC Camaros were numerous and could be bought inexpensively not too long ago but now they are hard to find especially in good shape and the value of them is rising. Many of the Japanese cars from the 80s and 90s have been rising in value since there are so few left that are in good condition. I believe interest in cars will continue but it will be different with each generation which for the most part will want to collect the cars that they grew up with but could not afford at that time. There might not be as many in future generations interested but there will always be a group that is interested. For the older generations that are enthusiasts we need to keep the interest alive for future generations and realize that the cars we are interested in might not be the ones that the following generations are interested in. Also if saving a survivor car or one from the junk yard means that it is converted to an EV we should not mock that if it keeps that vehicle from disappearing and it keeps the interest in cars alive. If those of us are interested in the keeping and preserving cars alive we need to be accepting of future generations and more accepting of what types of vehicles that they are interested in otherwise the hobby dies when the last of us dies.


  • ToolGuy ToolGuy on Oct 11, 2023

    Good.

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
Next