Nissan Bringing One-Off Vehicles to SEMA

Matthew Guy
by Matthew Guy

This year’s SEMA Show in Las Vegas is coming up fast, so you know there will be a rush of breathless PR about the rigs being hauled to the desert by manufacturers for this soirée. Nissan is getting into the game with a couple of concepts – one of which is inspired by cars used in a spec-racing series north of the border.


But we’ll start with the Project Rugged Rogue, a machine that said ‘yes’ to an entire catalog of accessories and add-ons including a 3-inch suspension lift and Yokohama Geolandar mud-terrain tires. The roof rack and front bumper guard are described as prototypes, meaning they could be closer to something resembling an eventual item in the parts department than the custom fender flares and rear spoiler. Our own Chris Teague wisely pondered the suitability of a CVT for real off-road duty, while this author will muse that a dual-exit center exhaust rudely scuppers the chance of towing anything. Still, if this is a prelude to some sort of Rogue Rock Creek trim, we’re sure they’ll sell an adequate number worth mentioning.

Oddly titled the Sentra DET Concept (translating to “dual-overhead cam, electronic fuel injection, turbo”), the compact sedan gets an injection of speed inspired by the Sentra Cup spec-racing series in Canada. A turbocharged 2.0-liter engine is under the hood, mated to a six-speed manual and breathing through a prototype stainless-steel Nismo exhaust. Its coilover suspension featuring twin-tube shocks is described as a prototype, not custom. Whilst we feel the more recent SE-R or SE-R Spec V moniker would have been appropriate, the company points out DET once appeared on historic rigs like the 180SX and Pulsar GTI-R.

Also showing up at the Nissan stand at SEMA this year will be the Frontier off-road race truck once piloted by Chris Forsberg, developed by Forsberg Racing and blasted through rigors found in the NORRA 500 marathon. If you’re keeping track at home, Chris Forsberg and Yokohama teammate, Leticia Bufoni, entered this year’s race in the stock production class and took home the first-place win in the category.


This year’s SEMA Show will be held from October 31 – November 3 at the Las Vegas Convention Center.


[Images: Nissan]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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 4 comments
  • Redapple2 Redapple2 on Oct 27, 2023

    Rogue and Pathfinder are very good looking CUVs. Sexy, flowing as opposed to HK > good looking but jarring, jagged, odd?

  • AZFelix AZFelix on Oct 27, 2023

    For a company that builds so many "off" vehicles, why bring just this one?

    • See 1 previous
    • AZFelix AZFelix on Oct 29, 2023

      "It was lobbed gently toward him and he did everything in his power to duck and make sure it didn't even brush his shoulder." 

      -author unknown


  • 3-On-The-Tree Another observation during my time as a firefighter EMT was that seatbelts and helmets do save lives and reduce injury. And its always the other person getting hurt.
  • 3-On-The-Tree Jeff, Matt Posky, When my bike came out in 1999 it was the fastest production motorcycle in the world, 150 HP 197 top speed, 9.57 quarter mile Hayabusa peregrine falcon etc. This led to controversy and calls for high-speed motorcycles to be banned in order to avoid increasingly fast bikes from driving on public roads. This led to a mutual decision nicknamed the “ gentleman’s agreement” to limit bikes to 186mph, ending the production bike speed contest for all bikes 2000 and upward. Honestly once your over a buck 20 it’s all a blur. Most super cars can do over or close to 200mpg, I know at least on paper my 09 C6 corvette LS3 tops out at 190mph.
  • 3-On-The-Tree In my life before the military I was a firefighter EMT and for the majority of the car accidents that we responded to ALCOHOL and drugs was the main factor. All the suggested limitations from everyone above don’t matter if there is a drunken/high fool behind the wheel. Again personal responsibility.
  • Wjtinfwb NONE. Vehicle tech is not the issue. What is the issue is we give a drivers license to any moron who can fog a mirror. Then don't even enforce that requirement or the requirement to have auto insurance is you have a car. The only tech I could get behind is to override the lighting controls so that headlights and taillights automatically come on at dusk and in sync with wipers. I see way too many cars after dark without headlights, likely due to the automatic control being overridden and turned to "Off". The current trend of digital or electro-luminescent dashboards exacerbates this as the dash is illuminated, fooling a driver into thinking the headlights are on.
  • Kjhkjlhkjhkljh kljhjkhjklhkjh given the increasing number of useless human scumbags who use their phones while driving (when it is not LIFE AND DEATH EMERGENCY) there has to be a trade off.It is either this, or make phone use during driving a moving violation that can suspend a license.
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