2024 Nissan Titan Priced at $45,770

Nissan has rolled out pricing for the 2024 Titan pickup truck. It starts several thousand shillings higher than last year because the base S trim has been axed, though an equivalent 2023 SV 4x2 has a sticker of $45,650.

In other words, ignore other sites with headlines screaming about Nissan jacking the Titan’s asking price by five grand. True, one used to be able to get a stripper Titan King Cab S 4x2 for $40,350 but that trim was hardly the most popular kid on the block. In reality, price changes on volume models like the SV hardly register on the Richter scale.

Other changes to the truck are light, including the option of a Bronze Package on SV trims which brings (you guessed it) bronze-hued 20-inch wheels and a few other styling tweaks. Every Titan now gets the 5.6-liter V8 engine, going to work with 400 horsepower and 413 lb-ft of torque.

This author tested the then-newly revised Titan for the 2020 model year and was on the cusp of palming the keys to one before being seduced by a hilariously cheap two-year lease deal (remember those?) on a Sierra which was more lavishly equipped. It’s not that Titan is an objectively bad truck but the cutthroat half-ton market demands some sort – any sort – of unique selling proposition. Whether that’s an in-bed electric generator, trick tailgate, or towering off-road cred is an approach parlayed by every one of the Detroit Three (plus Toyota). It doesn’t seem its tweener XD model – the almost-but-not-quite three-quarter ton – has been enough to move the needle, either. For perspective, Ford moved 382,893 F-Series pickups through the first half of this year while Nissan shifted 10,550 Titan trucks.

Absent a solid USP, the Titan may be out of luck in the next couple of years. The truck has already been yanked from the Canadian market, miffing some dealers on the East Coast that spent scads of money on pickup-focused sales and service efforts only to have the rug pulled from under them. On the flip side, no one expects the Frontier to vanish any time soon, a solid machine that plays to its strengths including tugging on the nostalgic heartstrings of customers who fondly remember the Hardbody. Rumors swirl over the impending introduction of an EV truck, but that’s all they are – rumors.

[Image: Nissan]

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