Honda Reveals Saloon Electric Concept, Announces New EV Line

Matt Posky
by Matt Posky

Honda used CES 2024 to reveal a couple of purely conceptual automobiles and then announced that one of them would serve as the basis for its new EV line coming in 2026. They’ll even have their own logo, which the company also teased this week.


Honda's ‘Zero Series’ vehicles are supposed to be the next generation of all-electric transportation and appear to be hellbent on embracing every industry trend that’s currently in fashion. That supposition is based on the Saloon concept, which the manufacturer had on hand at CES and claimed would be the first model in the lineup. Though the vehicle will undoubtedly have to change in order for that to become a reality. The Saloon looks like a minivan concept from the early 1980s — boasting a wedge shape and tons of glass.

A production version of the Saloon (or whatever the name they give the vehicle it’s based on) is said to arrive in 2026, serving as the Zero Series’ first model. The design allows for the concept to be incredibly spacious inside with staggeringly good viability. However, it doesn’t look like it would perform terribly well during a crash test in its conceptual form. It has a yoke steering wheel because that’s what designers assume people think is hip right now appears completely devoid of buttons.


We expect a lot about the vehicle to change. But Honda said the production model should receive a novel drive-by-wire system called “motion-control management.” Considering how lackluster electronic steering has been, we’re hoping it offers better feedback than what the broader industry has had on offer these last few years. The manufacturer is also making pretty bold claims about battery life, claiming less than a ten-percent degradation of its maximum charge over ten years.

Other than the vehicle slotting into the usual cliche of claiming it’ll be like a mobile lounge and Honda promising it’d be extremely lightweight for an EV, there’s not much to say here. It’s just too hard to imagine the production-ready version being anything like the concept once you take into modern safety regulations. But it remains a very cool concept, appealing to just above everyone who grew up thinking wedge designs and neon would be the future.


“We will create a completely new value from zero based on thin, light and wise as the foundation for our new Honda [zero] EV series to further advance the joy and freedom of mobility to the next level,” stated Honda CEO Toshihiro Mibe.

The company has also shown off the Space-Hub concept, which is more like a proper van. It’s similar in nature to the Saloon, just larger and with a greater emphasis on pleasing passengers. Honda has fitted it with a massive panoramic roof and seating that’s more limo than shuttle bus. However, the company hasn’t expressed any intention to put it into production.


Assuming it keeps the name, the Saloon is supposed to launch in North America sometime in 2026, followed by subsequent Honda Zero model introductions in Japan, Asia, Europe, Africa, South America, and the Middle East. The vehicles will use a new Honda logo (below), denoting their place among the brand’s newest all-electric products.

[Images: Honda]

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Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Amy I owned this exact car from 16 until 19 (1990 to 1993) I miss this car immensely and am on the search to own it again, although it looks like my search may be in vane. It was affectionatly dubbed, " The Dragon Wagon," and hauled many a teenager around the city of Charlotte, NC. For me, it was dependable and trustworthy. I was able to do much of the maintenance myself until I was struck by lightning and a month later the battery exploded. My parents did have the entire electrical system redone and he was back to new. I hope to find one in the near future and make it my every day driver. I'm a dreamer.
  • Jeff Overall I prefer the 59 GM cars to the 58s because of less chrome but I have a new appreciation of the 58 Cadillac Eldorados after reading this series. I use to not like the 58 Eldorados but I now don't mind them. Overall I prefer the 55-57s GMs over most of the 58-60s GMs. For the most part I like the 61 GMs. Chryslers I like the 57 and 58s. Fords I liked the 55 thru 57s but the 58s and 59s not as much with the exception of Mercury which I for the most part like all those. As the 60s progressed the tail fins started to go away and the amount of chrome was reduced. More understated.
  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
  • SPPPP I am actually a pretty big Alfa fan ... and that is why I hate this car.
  • SCE to AUX They're spending billions on this venture, so I hope so.Investing during a lull in the EV market seems like a smart move - "buy low, sell high" and all that.Key for Honda will be achieving high efficiency in its EVs, something not everybody can do.
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