Ford Rolls Out Off-Road Packages at SEMA

by Matthew Guy

Published: November 2nd, 2023

ford rolls out off road packages at sema

Catering to the overlanding crowd (or at least people who wish to look like they’re into the scene – we’ll call them broverlanders), Ford introduced a brace of ORV packages at the SEMA Show. Featuring bumpers, lights, and lifts, one is for the Ranger while another is for the Bronco.

Starting with the latter simply because I like it better and I’m the one hammering away at this keyboard, this Bronco ORV package is intended for trims that aren’t burly from the factory – think Big Bend, Black Diamon, and Outer Banks. Bilstein-branded suspension components provide a 2.0-inch lift that sits atop 35-inch tires on retro-themed white wheels. Also on tap are an underhood air compressor (that mattresses in yer rooftop tent isn’t going to inflate itself, right?) and an available ARB jack which will never be used. Ford didn’t mention specific numbers for power upgrades but does promise a unique software calibration for the 2.3-liter engine and high-clearance Borla cat-back exhaust. That, along with a few stickers, gotta be worth a handful of horsepower.

If you’d rather off-road in a pickup truck with an honest-to-Henry open cargo bed, Ford has you covered with a similar kit for the Ranger. Promised for 2024 Ranger XLT and Lariat models optioned with four-wheel drive, this package adds an ARB suspension kit plus new front and rear bumpers with additional recovery points from the same brand. That onboard air compressor crops up here as well, along with a raft of auxiliary lighting and an optional, 47-quart fridge/freezer. Hey, gotta keep the beverages cold somehow, right?

"Ford customers love to personalize the performance and appearance of their vehicles," said Mark Wilson, Ford North America Vehicle Personalization manager. "The Ford Performance parts packages we're debuting combine the latest design trends with aftermarket accessories engineered to work with these vehicles out of the box." These kits were apparently developed in response to customer feedback and will be available via the Ford Performance Parts website or at a dealer accessory counter. We’re sure the F&I office would prefer the latter, added into the purchase price and spread out over a terrifying 96 months. Sign here, please.

Pricing for each package will be available nearer each package’s on-sale date early in 2024. Ford promises installation of this gear can be handled by either a Blue Oval dealer or an ASE-certified shop.

[Images: Ford]

Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.

#Ford #Bronco #Ranger #SEMA

Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

Comments

Join the conversation

3 of 15 comments

MaintenanceCosts on Nov 02, 2023

This is now several instances of white rally-style wheels we've seen from OEMs within a few months. Maybe they will displace the black-wheels trend. That would be a good thing.

Like Reply
Cprescott on Nov 02, 2023

More proof that SEMA hasn't been meaningful in over two decades.

1 Reply
- Dukeisduke on Nov 02, 2023
  
  Like everything else (Woodward Dream Cruise, Monterey Weekend) it's been co-opted by the OEMs. The marketing departments at the OEMs think they won't be thought of as "cool" if they don't have a presence at these events.
  
  1

Recent Comments

ChristianWimmer One of my clients is a company that is actually producing eFuels in Leipzig. Yes, they require a lot of energy to produce but this would not be an issue if Germany had nuclear energy or used the excess energy from wind and solar to produce these fuels. In such a scenario the energy losses wouldn’t really matter.Also, I am told that nations like Spain or the North African nations like Morocco or Tunisia could be ideal places to produce eFuels/Hydrogen due to their abundance of solar power. Again, the energy loses here would not matter since the energy used to produce these fuels is essentially “free”. If this path were pursued, Morocco and Tunisia could become wealthy nations and exporters of eFuels and Hydrogen. Countries with an abundance of solar or wind or hydro energy could be producing eFuels for their domestic consumption and export.Another argument which to me is irrelevant these days ist the poor thermal efficiency of ICE engines (25-35% gasoline, 40-45% diesel). One long trips with cruise control set to 130 km/h and even the occasional venture into the 180-200 km/h zone, my fully loaded (with my gear) A250 (2.0 4-cylinder 224-hp Turbo) can achieve an impressive gas mileage of 6 L / 100 km. That’s phenomenal - I am looking at six 1 liter bottles of water right now and that’s all my car needs to travel 100 km… amazing.So, I am a supporter of eFuels. I love internal combustion engines and if we want to use them in a climate neural way, then eFuels are a must. Also, to me every ICE car is way more sustainable and longer-lasting an an EV. Mazda, Toyota etc. are making the right move IMO.
Blueice Once you infuse governmental unit regulation & [marketing] and taxpayerfunding, one knows quite well, dat the product or service isdestine to fail; which includes battery vehicles. Just axe yourself how revolutionary have your home batterydevices become ??? I am still waiting. after three decades, for a battery shaver whichonly requires charging two or three times per year.I am glad that I do not have a plug in Frau.
Tassos Such a heavy breadvan on stilts, with so much HP, AND with ONLY 100 KWH Battery, I doubt if you will ever see 250 miles, let alone 300, under the best of conditions. In the winter, count on 150 miles range.And NO, it looks TERRIBLE. The only SUV that looks great is the RANGE ROVER.
Tassos They sure are doing the right thing in the SHORT and MEDIUM term.As for the long term, in the long run, YOU'LL ALL BE DEAD, so WHO CARES.
Tassos I wrote recommending a 20 year old CAMRY, beat up too. So the teen will not be too upset if it gets a few more dings.Somehow I cannot find my post, though.