Che Bello: Centenary Alfas Sold Out Globally

Matthew Guy
by Matthew Guy

It might be easy to poke a bit of fun at cars that use a pot of paint and trim variations to mark a company anniversary but there’s no arguing that, when done right, people tend to line up for the chance to buy one.


Case in point – all 100 units of the limited-edition Giulia and Stelvio Quadrifoglio 100th Anniversary models sold out in every region the models were offered.


In case you missed it last time around, Alfa celebrated its 100th anniversary of the Quadrifoglio performance brand by building a hundred copies each of the Giulia and Stelvio equipped with a limited-edition 100th Anniversary trim. Gear such as unique wheels, carbon fiber mirror caps, and a dark grille were all part of the deal, as was a fettled limited slip diff that deployed some mechanical tricks instead of basically just using traction control wizardry. 


The sold-out Alfa Romeo Giulia Quadrifoglio 100th Anniversary had a price tag of $85,160 while the Stelvio variant was stickered at $92,675. Think they’ll show up around the internet commanding a price premium given their relative rarity? Or are we getting past that dark era in car sales where even seemingly normal machinery had exorbitant markups?

But I digress. Under the hood of these limited-edition cars is the brand’s 2.9L turbocharged V6 engine good for 505 rampant Italian horsepower. Tosh like gold-colored brake calipers, gold-colored cabin stitching, and interior carbon fiber trim pieces with a new 3D(ish) finish are part of this package. The steering wheel is upholstered in leather and Alcantara, trimmed with black stitching and carbon fiber accents.


If you missed out, or simply didn’t want to pay almost six figures for a modern Alfa Romeo, this year’s Stelvio lineup now includes a new Competizione trim, based on the Veloce rung of its trim ladder and powered by the 2.0L turbocharged engine delivering 280 ponies instead of the Quad’s 505-horse twin-turbo monster.


Alfa adds active suspension equipment to the $55,825 Competizione, plus an upgraded stereo system and extra badging. This year’s Stelvio also gets fresh exterior lighting and a new digital instrument panel across the board. The Giulia also gets a Competizione trim, priced at $51,520. We'd take the sedan.


[Images: Stellantis]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • ToolGuy ToolGuy on Jun 16, 2023

    "carbon fiber mirror caps"

    This is the highest and best use of modern lightweight stiff materials in an automobile. Use the carbon fiber to overlay the mirror housing. (This demonstrates your mastery of automotive technology.)

  • Akear Akear on Jul 05, 2023

    Nobody cares about Alfas in the US. Stop covering this loser division.

  • Joe65688619 Looks like they at least have the same button controls for HVAC and radio as my RDX. Glad to see the've done away with the touchpad. But it's hard to see how the MDX will successfully compete with the Grand Highlander (or the ZDX vs. the Lyric, for that matter, even though they share the drivetrain.) The RDX/ZDX/MDX look too much alike - maybe Mazda can get away with the 50/70/90, but when I drive by an Acura dealership I see too many vehicles that look pretty much the same (and pretty much the same as they have for close to a decade now).
  • Redapple2 F1- crash at tunnel entrance when douche wipes out team mate ? GOLD!
  • Redapple2 I turned off indy after the 7 th yellow (and 2nd or was it the 3rd time they couldnt make it 2 laps laps more before another crash (it was like a demolition derby)). I wanted to tune in the last 20 laps my remote got confiscated. Monaco> why does that Princess look so spaced out all the time?
  • Redapple2 Modern faux retro styling? I m beginning to HATE it. Was the PT Cruiser the first - 20 some years ago. Next, my new Land Rover in 2006 was in the shop 3x in the first year. Almost came to blows with the service manager when they wouldnt admit to a defect and wanted me to pay $1200 on something. (an 8 month old car mind you). 3- what s with the smaller square tail lights next to the bigger square tail lights? Cheap gimmicky styling flair? I truly cant stand Land Rovers any more. I ll buy a Yukon Denali from evil gm Vampire before I buy one of these.
  • 2ACL If you're going to put $13k into a tired Astro van, either finish restoring it, drive it back into the ground, or accept that you're going to take a bath to part ways. As is, this looks like a crusher fugitive and sounds as if itdrives like one, too.
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