Che Bello: Centenary Alfas Sold Out Globally

Matthew Guy
by Matthew Guy

It might be easy to poke a bit of fun at cars that use a pot of paint and trim variations to mark a company anniversary but there’s no arguing that, when done right, people tend to line up for the chance to buy one.


Case in point – all 100 units of the limited-edition Giulia and Stelvio Quadrifoglio 100th Anniversary models sold out in every region the models were offered.


In case you missed it last time around, Alfa celebrated its 100th anniversary of the Quadrifoglio performance brand by building a hundred copies each of the Giulia and Stelvio equipped with a limited-edition 100th Anniversary trim. Gear such as unique wheels, carbon fiber mirror caps, and a dark grille were all part of the deal, as was a fettled limited slip diff that deployed some mechanical tricks instead of basically just using traction control wizardry. 


The sold-out Alfa Romeo Giulia Quadrifoglio 100th Anniversary had a price tag of $85,160 while the Stelvio variant was stickered at $92,675. Think they’ll show up around the internet commanding a price premium given their relative rarity? Or are we getting past that dark era in car sales where even seemingly normal machinery had exorbitant markups?

But I digress. Under the hood of these limited-edition cars is the brand’s 2.9L turbocharged V6 engine good for 505 rampant Italian horsepower. Tosh like gold-colored brake calipers, gold-colored cabin stitching, and interior carbon fiber trim pieces with a new 3D(ish) finish are part of this package. The steering wheel is upholstered in leather and Alcantara, trimmed with black stitching and carbon fiber accents.


If you missed out, or simply didn’t want to pay almost six figures for a modern Alfa Romeo, this year’s Stelvio lineup now includes a new Competizione trim, based on the Veloce rung of its trim ladder and powered by the 2.0L turbocharged engine delivering 280 ponies instead of the Quad’s 505-horse twin-turbo monster.


Alfa adds active suspension equipment to the $55,825 Competizione, plus an upgraded stereo system and extra badging. This year’s Stelvio also gets fresh exterior lighting and a new digital instrument panel across the board. The Giulia also gets a Competizione trim, priced at $51,520. We'd take the sedan.


[Images: Stellantis]


Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

Comments
Join the conversation
2 of 9 comments
  • ToolGuy ToolGuy on Jun 16, 2023

    "carbon fiber mirror caps"

    This is the highest and best use of modern lightweight stiff materials in an automobile. Use the carbon fiber to overlay the mirror housing. (This demonstrates your mastery of automotive technology.)

  • Akear Akear on Jul 05, 2023

    Nobody cares about Alfas in the US. Stop covering this loser division.

  • Glennbk Please Mitsubishi, no more rebranded Nissan products.
  • Wolfwagen What I never see when they talk about electric trucks is how much do these things weigh and how much does that detract from the cargo-carrying capacity?
  • Wolfwagen I dont know how good the Triton is but if they could get it over here around the $25K - $30K They would probably sell like hotcakes. Make a stripped down version for fleet sales would also help
  • 3SpeedAutomatic You mentioned that Mitsubishi cars had lost their character. Many brands are losing that that element as well. GM is giving up on the ICE Camaro and Dodge on the ICE Challenger. There goes the Bad Boy image. Might as well get your teeth pulled and dentures put in place. Would like to see a few EVOs with cherry bomb exhaust and true 4 cylinder BIG blower turbos; 4 wheel drift capacity is mandatory!!🚗🚗🚗
  • Tassos Here in my overseas summer palace, I filled up my tank twice in May, at 68 and 52 euros (a full 90+ liter tank fillup has taken 130-135 Euros in the past, and I am 23 miles from downtown here, while only 1-2 miles in the US)Still, diesel here is MUCH cheaper than gas. Yesterday, I paid 1,488 a liter while gas was at least 1,899 (regular).Multiply by almost 4 for gallons AND by an additional 1.1 for $.
Next