Nissan Bringing One-Off Vehicles to SEMA

Matthew Guy
by Matthew Guy

This year’s SEMA Show in Las Vegas is coming up fast, so you know there will be a rush of breathless PR about the rigs being hauled to the desert by manufacturers for this soirée. Nissan is getting into the game with a couple of concepts – one of which is inspired by cars used in a spec-racing series north of the border.


But we’ll start with the Project Rugged Rogue, a machine that said ‘yes’ to an entire catalog of accessories and add-ons including a 3-inch suspension lift and Yokohama Geolandar mud-terrain tires. The roof rack and front bumper guard are described as prototypes, meaning they could be closer to something resembling an eventual item in the parts department than the custom fender flares and rear spoiler. Our own Chris Teague wisely pondered the suitability of a CVT for real off-road duty, while this author will muse that a dual-exit center exhaust rudely scuppers the chance of towing anything. Still, if this is a prelude to some sort of Rogue Rock Creek trim, we’re sure they’ll sell an adequate number worth mentioning.

Oddly titled the Sentra DET Concept (translating to “dual-overhead cam, electronic fuel injection, turbo”), the compact sedan gets an injection of speed inspired by the Sentra Cup spec-racing series in Canada. A turbocharged 2.0-liter engine is under the hood, mated to a six-speed manual and breathing through a prototype stainless-steel Nismo exhaust. Its coilover suspension featuring twin-tube shocks is described as a prototype, not custom. Whilst we feel the more recent SE-R or SE-R Spec V moniker would have been appropriate, the company points out DET once appeared on historic rigs like the 180SX and Pulsar GTI-R.

Also showing up at the Nissan stand at SEMA this year will be the Frontier off-road race truck once piloted by Chris Forsberg, developed by Forsberg Racing and blasted through rigors found in the NORRA 500 marathon. If you’re keeping track at home, Chris Forsberg and Yokohama teammate, Leticia Bufoni, entered this year’s race in the stock production class and took home the first-place win in the category.


This year’s SEMA Show will be held from October 31 – November 3 at the Las Vegas Convention Center.


[Images: Nissan]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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 4 comments
  • Redapple2 Redapple2 on Oct 27, 2023

    Rogue and Pathfinder are very good looking CUVs. Sexy, flowing as opposed to HK > good looking but jarring, jagged, odd?

  • AZFelix AZFelix on Oct 27, 2023

    For a company that builds so many "off" vehicles, why bring just this one?

    • See 1 previous
    • AZFelix AZFelix on Oct 29, 2023

      "It was lobbed gently toward him and he did everything in his power to duck and make sure it didn't even brush his shoulder." 

      -author unknown


  • Tassos One my LAST YEARS TEACHING AT A LOW RENT institution I had to buy a FEMALE UNDERGRAD a fiat 500 after SHE THREATENED TO COME FORWARD about my unwelcome advances. THAT IS WHY I DISLIKE SMALL CARS AND THE METOO MOVEMENT
  • 3-On-The-Tree My son drives my hand me down 2010 Corolla. I bought that car new and drove it from Ft Huachuca Az to Ft Leavenworth Kansas for the Staff college the to Ft Bliss Tx then gave it to my oldest son then my second son and now my youngest son. They all want the 2009 C6 Corvette and 2002 Suzuki Hayabusa.
  • Tassos BIDEN BRATISLAVA VIP BREADVAN ON STILTS!
  • Ted The automotive period we are in reminds me of the malaise era of the 70s and early 80s. Government emission mandates exceeded the available engineering capabilities of most auto makers (sans Honda). Mileage, performance, and reliability all decreased. It wasn’t until both fuel injection and electronic engine control became available that all three improved again.Seems BEVs are in a similar spot; battery technology needs breakthrough improvement, charging needs to be faster and more ubiquitous. As those things happen, BEVs will make more sense.Agree the aspirational mandates are ahead of the current technology and infrastructure.
  • Golden2husky This was a common topic at work - kids learned how to drive, and now another car is needed. I was amazed at all the excuses made about how their kid must have a new car. Used cars are a "risk" for breakdown, they are not as safe, etc...which is all BS of course. How much difference in safety is there between a new car and the same model that is five years old? Maintained cars don't break down very often. I've driven cars for far, far longer than most and have been towed exactly twice in my entire driving career (about 800,000 miles). While I wouldn't put my daughter into a 15 year old car and let her drive across the country, I would be fine with a 5 year old car that was well cared for. Let's be realistic - new drivers are likely to get into a fender bender - why do that to a new car. I was thrilled to get an 8 year old car for college back in the day even though my folks could afford to buy all of us new cars if they wanted to. If you Want to buy your kid new, go ahead. Just don't freak out when they come home with a fresh dent.
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