Pencil-Necked Finance Dweebs Suggest Anyone Making Six-Figures Should Only Buy a $15,000 Car

Matthew Guy
by Matthew Guy

Look, we’re all for a pinch or two of financial prudence around here. Springing for luxury items just isn’t in the cards for most of us, despite the lavish recompense* deigned upon us by our corporate overlords in Downtown Canada. (*note: the recompense isn’t actually lavish at all).


But even we feel comfortable calling out moronic fiscal advice when we see it. Case in point – a post on a website called Investopedia suggests that anyone making $100,000 per year should spend no more than roughly $15,000 on a car.


And, yes, the post seems to have been recently updated, with a dating of December 2023 and interest rates grounded in the current (horrible) reality we find ourselves. In order to reach this out-of-touch conclusion, the killjoys at Investopedia start with an assumption that one should limit their transportation expenses to 10 percent of an annual salary, including insurance, fuel, maintenance, and the car payment itself. Beyond that, they suggest making a down payment of at least 20 percent and financing the thing for no more than four years.


At the gross income of $100,000 annually, this shakes out to $10,000 per year or about $833 per month. Setting some variables in this equation, they propose a monthly insurance rate of $147, fuel costs of $260 per month, and maintenance pegged at $95.50 per month (about 10 cents per mile). Simple math leaves is with $330.50 for a car payment. To slide in at that figure over 48 months at 8.3 percent interest with 20 percent down, Investopedia suggests a total purchase price for your shiny new car – including taxes and whatever other fees a dealer feels like charging that day – at just $16,687.


Sixteen thousand, six hundred and eighty-seven dollars. On a car. In this economy whilst making a hundred grand. We’ll let that recommendation sink in for a second. To be fair, Investopedia does recognize the current state of the car industry elsewhere in the post, pointing out the unfortunate reality that the average transaction price of a new vehicle in America is nearly 50 grand whilst the average used set of wheels is in the $26,500 ballpark.


In fact, I feel my headline figure of $15,000 is actually generous, since the $16,687 estimate includes dealer fees and taxes. The latter generally ranges between 4 and 8 percent depending on location in this county, while anyone who’s been inside a dealership in their life knows the propensity of the business office to try and pad purchase prices with various and sundry items of questionable value. Don’t take the TruCoat.


Moseying over to AutoTrader, we find a rogue’s gallery of cars on offer for that sum. A ’17 Jag XF with 88K looks nice but is sure to cost far more than 10 cents a mile in maintenance. Same goes for the myriad of decade-old BMW X5s and Merc C-Class sedans. A fifteen-year-old Ram 1500 with 131k in near-base trim is a depressing thought to have in the driveway whilst making $100,000 per year, as is the two-wheel drive Tundra with 149k from Obama’s first term. The newest option is a Mitsubishi Mirage, of course – though you do have a choice of sedan or hatchback.


So – how about it, B&B? Am I being too snobby? Should I be resetting my sights to fiscal prudence and reality instead of thinking that anyone making six-figures shouldn’t be poked into an econobox or knackered old pickup truck? Perhaps my thinking is a root of the problem that’s caused note terms to regularly crest 84 months and debt loads to skyrocket.


Nah. Who am I kidding? If I made $100,000 per year, I sure wouldn’t be tooling around in a 2016 Equinox.


[Image: Jonathon Weiss via Shutterstock]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • ToolGuy ToolGuy on Jan 19, 2024

    Update: The Rules Have Changed

    So it turns out that (contrary to the advice of old farts like me) you should actually listen to the Helpful Guidance handed out at Your Local Bank and Borrow Borrow Borrow for that Questionable Degree but just be sure you are Playing For The Right Team and you shall be handed $75,000.

    Long live Free Enterprise.

  • ToolGuy ToolGuy on Feb 01, 2024

    So close to 200 comments... 😉

  • Kwi65728132 Nothing surprising here, give a company an inch and they'll take a mile (and your data)...If it bothers someone that their "connected" car is spying on them then maybe they should make a tin foil hat for their car, or buy an older car without connected tech or old enough that the connected tech can no longer phone home due to that generation of cellular service being turned off; my 2014 Hyundai is no longer connected as 3G service has been turned off as of last year and so far, car manufacturers have not clued in on the idea of a common interface standard for cellular modems so upgrades in wireless service would be plug and play.Not that being able to remotely start your car from 10,000 miles away was a smart idea anyway.
  • Dartman Blah blah blah. Methinks some people doth protest too much; hiding something? If it really bothers you so much follow John Prine’s sage advice: “Blow up your TVThrow away your paperGo to the (another?) countryBuild you a homePlant a little gardenEat a lot of peachesTry an' find Jesus on your own"
  • Bd2 Please highlight the styling differences.
  • ToolGuy @Matt, not every post needs to solve *ALL* the world's problems.As a staunch consumer advocate, you might be more effective by focusing on one issue at a time and offering some concrete steps for your readers to take.When you veer off into all directions you lose focus and attention.(Free advice, worth what you paid for it, maybe even more.)
  • FreedMike What this article shows is that there are insufficient legal protections against unreasonable search and seizure. That’s not news. But what are automakers supposed to do when presented with a warrant or subpoena – tell the court to stuff it in the name of consumer privacy? If the cops come to an automaker and say, “this kid was abducted by a perv who’s a six time loser on the sex offender list and we need the location of the abductor’s car,” do they say “sorry, Officer, the perv’s privacy rights have to be protected”?This is a different problem than selling your data.
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