Retro Styling Kit Appears for the Toyota Tacoma

Matthew Guy
by Matthew Guy

If you’ve always wanted your last-gen Toyota Tacoma to look like a Land Cruiser from the 1980s, a company based in Japan has just the solution for you.


An outfit called Flex has apparently been slinging these types of conversions for some spell but is now expanding its presence into America through a location in San Diego. The new kit is made solely for the American market, which makes sense since the Tacoma can be in short supply in Japan compared to Jacksonville. The retro refit gifts the truck with round headlights and a grille sure to remind gearheads of the 60-Series Land Cruiser. Steel bumpers are a good upgrade over stock units, no matter what you think of the rest of this styling mashup, and the company makes specific mention of a ‘straight line hood design’ though there’s no talk of new fenders or the like.


It seems the Flex team will hoover your bank account for at least $52,800 for one of these creations, though that is a sum that includes the price of a second-hand Tacoma. Given the prices those things tend to command, especially in the SoCal market, it’s not entirely clear how much the kit itself costs. Some of the other wares described on the Flex site suggest a person can bring their own rig for conversion, so customers who want to renovate their own Taco may be able to do just that. 


Arguments have raged for eons about the effectiveness of these types of conversions in which an older car’s visage is pasted onto a modern machine. Those ’49 Ford faces on an MN12 Thunderbird are jarring to this author’s eye, as are the pre-squarebody Chevy Blazer fronts attached to modern Tahoe SUVs. Sometimes the old-school rectilinear lines don’t flow with contemporary cues. This is a blend that seems to work better than most, no doubt in partial thanks to Toyota’s glacial-like design cycles. 


Figure on a two- to five-month build time, which is one heckuva range estimate. If you’re in the San Diego area early next year and spot one of these things prowling the street, be sure to drop us a line.


[Image: Flex]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Billyboy The Big Three, or what used to be the Big Three, have been building sedans in the FWD unibody mold since the 80’s to compete with the Japanese - and failing. The Taurus was the only decent attempt, and even that fizzled out after a few years. Back to GM, There’s no reason to choose a Malibu over a Camry or Accord for normal buyers. The story was the same when it was the Citation, Celebrity, Lumina, and Impala, as it was the same with Ford and Chrysler. GM knows this, as does Ford, and doesn’t care - and rightfully so. Better to cede this time-worn commodity segment to others and focus to where the market has shifted.
  • CanadaCraig You are not wrong. Or a dummy for that matter. I also think it's foolish of GM to kill off the Malibu. That said... I think there needs to be full-sized plain jane sedans for sale. And there are none. And haven't been for a long time. A basic BIG car. With room for six. Bench seat and all. Nothing fancy. And a low price to go along with it. I would buy one.
  • OCcarguy Back in the 1980s the Mitsubishi Cordia was one of my favorite cars. I would love to see them make cars we could get excited about again.
  • Chris I dislike SUVs. I think they are clunky looking and not much in the handling department. I'll take an Audi A4 or BMw three series or even a VW Jetta over any SUV. It I need more interior room for a shot time, I'll rent something bigger.
  • Amwhalbi I have a sedan and an SUV, and for pure driving and riding enjoyment, I'll pick my sedan every time. But yes, SUV's are generally more practical for all around usage, particularly if you have only one vehicle. So I think the perfect answer is the sedan hatchback (a la the last Buick Regal) which can still yield the drive and ride or a sedan, yet provide a greater modicum of practical, accessible cargo capacity. Most of the sedans made could (with minor styling changes) easily become 4 door hatchbacks. Oh, yeah, I forgot - Americans don't like hatchbacks, even if they do in Europe...
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