San Antonio Hyundai Dealer Removes Landmark

Matthew Guy
by Matthew Guy

Over the weekend, your author happened upon a rural Ford dealership seemingly frozen in time, still using signage from past decades and proudly eschewing whatever cold corporate design is currently being foisted upon dealer principals by The Suits in Dearborn. It was neat to see a store embrace its heritage.


Not all are so lucky, such as a San Antonio Hyundai dealer who is currently removing what many are describing as a local landmark. Why? According to the dealer group’s head of marketing, it’s not part of the “Hyundai experience.”


As you’ve likely surmised, the dealer is in the larger throes of constructing a new dealership building and is seemingly trying to align the rest of its décor with the new corporate look. Local media describes the 26-foot-tall statue was removed a couple of weeks ago as part of the renos after standing for more than four decades on that spot. Originally, it stood atop the roof of a dealership called Superior Pontiac in the city’s downtown area, then moved to its present home when that business hauled up stakes for the present location near the Loop 410 in San Antone. Here’s a Google Streetview image from that era.

The place changed hands, as dealers tend to do, eventually switching to the Hyundai brand around the 2009 bankruptcy of General Motors, perhaps as part of Old GM’s culling of its dealer body in an effort to stave off annihilation and as part of its rebuilding process. As an aside, the old Pontiac dealer in your author’s town morphed into hawking Kia vehicles, meaning more than one shunned dealer found solace in the arms of a Korean brand. Pop a remark in the comments if you know of other examples.


Back on the shoulder of Loop 410, the statue is described as having weathered not just changes of ownership and brands but also activities by climate and humans. An ill-fated repainting about 20 years ago caused it to turn pink in the sun, while the most recent crew who restored the statue described finding about 300 holes pockmarked by projectiles including bullets. Texas, ya’ll.


Reps for the dealer group say they’ve yet to find a new home for the fiberglass statue.


[Images: Google Streetview]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • ToolGuy ToolGuy on Aug 16, 2023

    More info on The Chief

  • RHD RHD on Sep 01, 2023

    Hyundai, according to a number of reputable sources*, is planning to commission and install a similarly sized statue of a native Korean Goguryeo warrior in the place of the Chief. Local government officials and civic groups have not expressed any opposition to the new statue.


    *The number of sources is zero. Zero is a number.

  • Henry The manufacturers should build what the market demands. Sedans are dying off because crossovers offer sedan ride sedan handling sedan mpg and MUCH more utility. When you look at a "crossover" its like the shell of a car from the 30s and 40s with an upright stance, great visability, lots of headroom and easy entry/exit while modern sedans follow the low wide slung back form factor of the late 50s to now sedans. I personally went from a grand marquis (awesome utility awrsome passenger room) to a honda accord (awsome passenger room crappy utility compared to a grand marquis) and when i think i could have grand marquis passenger room, grand marquis utlity, and accord mpg you know what I want? A honda crv. Thats why crossovers are winning. Theyre a better grand marquis.
  • MKizzy Even if the bulk of Malibu sales were to fleets, they were still a valuable source of modern affordable used vehicles for their second and third owners. With the most affordable GM and Ford vehicles powered by 3cyl turbos, used examples are more likely to be problematic. With the Escape also being dead if reports are true, the question is what comparable GM or Ford vehicles will fleet customers gravitate to post-Malibu? Will rental car agencies have to rethink their vehicle size categories as they're stuck purchasing lookalike compact CUVs.
  • AZFelix Sedans will continue to be replaced by CUVs and SUVs. The now omnipresent and bloated two-box shape will be considered 'normal' for passenger vehicles for current and future generations. The utility of the extra cargo volume of a CUV when compared to a three-box design may at times be questionable but they have some advantage. The embracing of the ease of entry and egress in CUV/SUVs by the elderly will likely morph into a disdain for the design by more youthful generations of buyers. What teenager wants to be caught driving a 'grandma' car? I suspect that this impression will lead to resurgence of trim and (comparatively) low slung sports wagons and hatchbacks in the near future. I look forward to their return.
  • MKizzy Sedans in general may make a comeback but only as BEVs and only if customers prioritize driving range over cargo flexibility. I think the moribund 2 and 3 door coupe and hatchback body styles also have a chance for a revival, even if they're in some oddly raised form, driven by falling birth rates and Gen Z/Alpha rejection of the CUVs they were ferried in as kids. Until then, the best case scenario for the ICE sedan market is it stabilizing as a few healthy-selling models much as the minivan market had done. Else, sedans will follow station wagons to become a boutique product sold only by a few luxury nameplates to affluent empty nesters or high earning households seeking second vehicles.
  • MRF 95 T-Bird Platfor Ms, be they for EVs or ICEs being flexible enough for different types of vehicles it’s not difficult for manufacturers to build sedans, as well coupes, convertibles and wagons as part of their product line.
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