Che Bello: Centenary Alfas Sold Out Globally

Matthew Guy
by Matthew Guy

It might be easy to poke a bit of fun at cars that use a pot of paint and trim variations to mark a company anniversary but there’s no arguing that, when done right, people tend to line up for the chance to buy one.


Case in point – all 100 units of the limited-edition Giulia and Stelvio Quadrifoglio 100th Anniversary models sold out in every region the models were offered.


In case you missed it last time around, Alfa celebrated its 100th anniversary of the Quadrifoglio performance brand by building a hundred copies each of the Giulia and Stelvio equipped with a limited-edition 100th Anniversary trim. Gear such as unique wheels, carbon fiber mirror caps, and a dark grille were all part of the deal, as was a fettled limited slip diff that deployed some mechanical tricks instead of basically just using traction control wizardry. 


The sold-out Alfa Romeo Giulia Quadrifoglio 100th Anniversary had a price tag of $85,160 while the Stelvio variant was stickered at $92,675. Think they’ll show up around the internet commanding a price premium given their relative rarity? Or are we getting past that dark era in car sales where even seemingly normal machinery had exorbitant markups?

But I digress. Under the hood of these limited-edition cars is the brand’s 2.9L turbocharged V6 engine good for 505 rampant Italian horsepower. Tosh like gold-colored brake calipers, gold-colored cabin stitching, and interior carbon fiber trim pieces with a new 3D(ish) finish are part of this package. The steering wheel is upholstered in leather and Alcantara, trimmed with black stitching and carbon fiber accents.


If you missed out, or simply didn’t want to pay almost six figures for a modern Alfa Romeo, this year’s Stelvio lineup now includes a new Competizione trim, based on the Veloce rung of its trim ladder and powered by the 2.0L turbocharged engine delivering 280 ponies instead of the Quad’s 505-horse twin-turbo monster.


Alfa adds active suspension equipment to the $55,825 Competizione, plus an upgraded stereo system and extra badging. This year’s Stelvio also gets fresh exterior lighting and a new digital instrument panel across the board. The Giulia also gets a Competizione trim, priced at $51,520. We'd take the sedan.


[Images: Stellantis]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • ToolGuy ToolGuy on Jun 16, 2023

    "carbon fiber mirror caps"

    This is the highest and best use of modern lightweight stiff materials in an automobile. Use the carbon fiber to overlay the mirror housing. (This demonstrates your mastery of automotive technology.)

  • Akear Akear on Jul 05, 2023

    Nobody cares about Alfas in the US. Stop covering this loser division.

  • Fred No idea why someone would interested in buying this at the price point. I'm pro-ev but a quick search can pull-up a lot more value at lower costs. I like the Fiat design but I couldn't stomach paying $37k for limited range and a super tight back seat.
  • 28-Cars-Later For the you-gotta-be-rich-to-afford-a-cheap-car crowd, Versa is the winner here IMO. Buy it new and pay the $300ish (?) note, but enjoy at least five years with relative reliability assuming historical average miles. Based on MY19, Manheim expects the "S" to be worth $5,975 in roughly five years with "retail" value being $12,650. Nissan and other second or third tier marques will give more on a new trade so assuming 20 OTD with incentives its a 12K/$2,400 depreciation over 5 years excluding interest and it probably could be kept another year or two before the Nissan in it starts to show. Mirage in this comparison is the new buy used on the cheap and run it till the wheels fall off. I'm loathe to compare it to either the Panther or 240 (since I don't believe it could physically last as long as either) but something in the vein of car you could repair yourself on the cheap which was originally intended for Third World conditions. Based on MY19, the ES hatch is worth $4K even with avg miles of 72,740 and "retail" value at $9,650. I personally see it as lot poison and could see savvy buyers making off with one of these near or below wholesale while Nissan is a staple of the subprime crowd and is much easier to finance. MC beings up an interesting contender in the used Chevy Bolt, whose wholesale is $12,050 for MY19 in LT trim with avg lower miles of 33,017. While this is very intriguing, financing is going to be the story here since Nissan or I imagine Mitsubishi could put buyers into half decent rates despite poor credit where a Bolt is "going to the street" and getting whatever high rate is being offered now. Assuming one can handle their own charging, Bolt does offer a lower maintenance cost and used I believe buyers have a higher chance of a white collar professional's commuter condition than what they will find in a used Nissan or Mitsu runabout. The risk to our theoretical buyer IMO is that the Bolt will straight up fail at some point in the future, either not take a charge or even turn on and for the higher wholesale entry point I say the Mitsu is a better choice since it likely won't completely fail and can very cheaply be replaced. Additional: For your kid/nephew/niece/any "middle class" child, I think Bolt is probably the better proposition here but I'd be out of the trade in 36 mos personally. For those truly on their own with no emergency support system, I'd shy away.
  • Jbltg It's interesting to note that in the Japan domestic market, where cars are built to order and dealers maintain barely any stock, that there are many, many color options. Really good ones, but no one seems to bite. Most of the cars on the road there are the same boring colors that we have. Go figure.My pet peeve is black interiors. Too depressing, and shows every speck of dust and dirt.
  • IBx1 Dealerships flood the market with grayscale cars to commodify them and drive down resale value. Green and yellow cars hold their value best because they cannot easily be replaced, but you can throw a rock and hit fifty shades of gray.
  • SCE to AUX Appliances (household and vehicular) have limited color choices, that's why.But today, if you want a crazy color, just buy a plain one and get it wrapped.
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