Che Bello: Centenary Alfas Sold Out Globally

Matthew Guy
by Matthew Guy

It might be easy to poke a bit of fun at cars that use a pot of paint and trim variations to mark a company anniversary but there’s no arguing that, when done right, people tend to line up for the chance to buy one.


Case in point – all 100 units of the limited-edition Giulia and Stelvio Quadrifoglio 100th Anniversary models sold out in every region the models were offered.


In case you missed it last time around, Alfa celebrated its 100th anniversary of the Quadrifoglio performance brand by building a hundred copies each of the Giulia and Stelvio equipped with a limited-edition 100th Anniversary trim. Gear such as unique wheels, carbon fiber mirror caps, and a dark grille were all part of the deal, as was a fettled limited slip diff that deployed some mechanical tricks instead of basically just using traction control wizardry. 


The sold-out Alfa Romeo Giulia Quadrifoglio 100th Anniversary had a price tag of $85,160 while the Stelvio variant was stickered at $92,675. Think they’ll show up around the internet commanding a price premium given their relative rarity? Or are we getting past that dark era in car sales where even seemingly normal machinery had exorbitant markups?

But I digress. Under the hood of these limited-edition cars is the brand’s 2.9L turbocharged V6 engine good for 505 rampant Italian horsepower. Tosh like gold-colored brake calipers, gold-colored cabin stitching, and interior carbon fiber trim pieces with a new 3D(ish) finish are part of this package. The steering wheel is upholstered in leather and Alcantara, trimmed with black stitching and carbon fiber accents.


If you missed out, or simply didn’t want to pay almost six figures for a modern Alfa Romeo, this year’s Stelvio lineup now includes a new Competizione trim, based on the Veloce rung of its trim ladder and powered by the 2.0L turbocharged engine delivering 280 ponies instead of the Quad’s 505-horse twin-turbo monster.


Alfa adds active suspension equipment to the $55,825 Competizione, plus an upgraded stereo system and extra badging. This year’s Stelvio also gets fresh exterior lighting and a new digital instrument panel across the board. The Giulia also gets a Competizione trim, priced at $51,520. We'd take the sedan.


[Images: Stellantis]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • ToolGuy ToolGuy on Jun 16, 2023

    "carbon fiber mirror caps"

    This is the highest and best use of modern lightweight stiff materials in an automobile. Use the carbon fiber to overlay the mirror housing. (This demonstrates your mastery of automotive technology.)

  • Akear Akear on Jul 05, 2023

    Nobody cares about Alfas in the US. Stop covering this loser division.

  • MaintenanceCosts "But your author does wonder what the maintenance routine is going to be like on an Italian-German supercar that plays host to a high-revving engine, battery pack, and several electric motors."Probably not much different from the maintenance routine of any other Italian-German supercar with a high-revving engine.
  • 28-Cars-Later "The unions" need to not be the UAW and maybe there's a shot. Maybe.
  • 2manyvettes I had a Cougar of similar vintage that I bought from my late mother in law. It did not suffer the issues mentioned in this article, but being a Minnesota car it did have some weird issues, like a rusted brake line.(!) I do not remember the mileage of the vehicle, but it left my driveway when the transmission started making unwelcome noises. I traded it for a much newer Ford Fusion that served my daughter well until she finished college.
  • TheEndlessEnigma Couple of questions: 1) who will be the service partner for these when Rivian goes Tits Up? 2) What happens with software/operating system support when Rivia goes Tits Up? 3) What happens to the lease when Rivian goes Tits up?
  • Richard I loved these cars, I was blessed to own three. My first a red beauty 86. My second was an 87, 2+2, with digital everything. My third an 87, it had been ridden pretty hard when I got it but it served me well for several years. The first two I loved so much. Unfortunately they had fuel injection issue causing them to basically burst into flames. My son was with me at 10 years old when first one went up. I'm holding no grudges. Nissan gave me 1600$ for first one after jumping thru hoops for 3 years. I didn't bother trying with the second. Just wondering if anyone else had similar experience. I still love those cars.
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