Pencil-Necked Finance Dweebs Suggest Anyone Making Six-Figures Should Only Buy a $15,000 Car

Matthew Guy
by Matthew Guy

Look, we’re all for a pinch or two of financial prudence around here. Springing for luxury items just isn’t in the cards for most of us, despite the lavish recompense* deigned upon us by our corporate overlords in Downtown Canada. (*note: the recompense isn’t actually lavish at all).


But even we feel comfortable calling out moronic fiscal advice when we see it. Case in point – a post on a website called Investopedia suggests that anyone making $100,000 per year should spend no more than roughly $15,000 on a car.


And, yes, the post seems to have been recently updated, with a dating of December 2023 and interest rates grounded in the current (horrible) reality we find ourselves. In order to reach this out-of-touch conclusion, the killjoys at Investopedia start with an assumption that one should limit their transportation expenses to 10 percent of an annual salary, including insurance, fuel, maintenance, and the car payment itself. Beyond that, they suggest making a down payment of at least 20 percent and financing the thing for no more than four years.


At the gross income of $100,000 annually, this shakes out to $10,000 per year or about $833 per month. Setting some variables in this equation, they propose a monthly insurance rate of $147, fuel costs of $260 per month, and maintenance pegged at $95.50 per month (about 10 cents per mile). Simple math leaves is with $330.50 for a car payment. To slide in at that figure over 48 months at 8.3 percent interest with 20 percent down, Investopedia suggests a total purchase price for your shiny new car – including taxes and whatever other fees a dealer feels like charging that day – at just $16,687.


Sixteen thousand, six hundred and eighty-seven dollars. On a car. In this economy whilst making a hundred grand. We’ll let that recommendation sink in for a second. To be fair, Investopedia does recognize the current state of the car industry elsewhere in the post, pointing out the unfortunate reality that the average transaction price of a new vehicle in America is nearly 50 grand whilst the average used set of wheels is in the $26,500 ballpark.


In fact, I feel my headline figure of $15,000 is actually generous, since the $16,687 estimate includes dealer fees and taxes. The latter generally ranges between 4 and 8 percent depending on location in this county, while anyone who’s been inside a dealership in their life knows the propensity of the business office to try and pad purchase prices with various and sundry items of questionable value. Don’t take the TruCoat.


Moseying over to AutoTrader, we find a rogue’s gallery of cars on offer for that sum. A ’17 Jag XF with 88K looks nice but is sure to cost far more than 10 cents a mile in maintenance. Same goes for the myriad of decade-old BMW X5s and Merc C-Class sedans. A fifteen-year-old Ram 1500 with 131k in near-base trim is a depressing thought to have in the driveway whilst making $100,000 per year, as is the two-wheel drive Tundra with 149k from Obama’s first term. The newest option is a Mitsubishi Mirage, of course – though you do have a choice of sedan or hatchback.


So – how about it, B&B? Am I being too snobby? Should I be resetting my sights to fiscal prudence and reality instead of thinking that anyone making six-figures shouldn’t be poked into an econobox or knackered old pickup truck? Perhaps my thinking is a root of the problem that’s caused note terms to regularly crest 84 months and debt loads to skyrocket.


Nah. Who am I kidding? If I made $100,000 per year, I sure wouldn’t be tooling around in a 2016 Equinox.


[Image: Jonathon Weiss via Shutterstock]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • ToolGuy ToolGuy on Jan 19, 2024

    Update: The Rules Have Changed

    So it turns out that (contrary to the advice of old farts like me) you should actually listen to the Helpful Guidance handed out at Your Local Bank and Borrow Borrow Borrow for that Questionable Degree but just be sure you are Playing For The Right Team and you shall be handed $75,000.

    Long live Free Enterprise.

  • ToolGuy ToolGuy on Feb 01, 2024

    So close to 200 comments... 😉

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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