Not a Joke: Tesla is Giving Away a Sledgehammer As a Referral Reward

Chris Teague
by Chris Teague

The world does not need another way for Tesla superfans to show their love for the company. Beyond the endless legions of people (or bots) willing to spring into action online anytime someone speaks ill of the company, it has released novelty products, like liquor, to adoring fans. The company is now offering another way to show Tesla love. Head designer Franz von Holzhausen recently tweeted images of the CyberHammer, an actual sledgehammer available through Tesla’s referral program as a reward.


Von Holzhausen used a similar tool to bash the Cybertruck’s doors during the initial reveal event in 2019 before breaking a window with a metal ball. The Cyberhammer features a “Franz” signature on its head to commemorate the event, and the hammer’s matte black finish mirrors von Holzhausen’s wrapped Cybertruck.


Tesla said it would only make 800 of the angular hammers. They’re only available as an award in the automaker’s referral program, which gives owners a code to share with a prospective buyer. If the buyer moves forward with their purchase, the referring Tesla owner gets credits that can be used for rewards like free charging or a Cyberhammer.


If you’re wondering why anyone would be excited to order a hammer from an electric automaker, you need to spend some time looking at Tesla fans. We’re almost guaranteed to see a host of videos with people beating the snot out of their Cybertrucks using the hammer, so there’s entertainment to be had for those of us “unlucky” enough to miss out on the promotion. Additionally, all of the company’s previous quirky prizes have gone over well with owners, including Tesla short-shorts, which poked fun at people shorting Tesla stock, tequila, and more. The company also offered Cybertruck-themed drinkware, including Cybersteins, to hold a favorite beer.


[Image: Tesla via X/Twitter]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • ToolGuy ToolGuy on Mar 23, 2024

    We have been asked to trim out the bottom of 3 porch posts (4x4 pressure treated, show some wear at the bottom but just fine structurally). Picked up some PVC baseboard moulding, nothing fancy (milling our own profile into pressure treated lumber is an extremely bad idea). To get clearance for the trim we need to shift the base of at least one post over slightly (they were there before, see the paint line on the concrete? who said archeology is useless). Procedure says place a board (probably an old piece of 1x6 pressure treated, should be exactly the right combination of dense yet soft) at the base of the post(s) and tap that board with a hammer.

    Question: Which hammer should we pack for the trip over? Possibly relevant choices are: a) 22 ounce Estwing framing hammer, b) 40 ounce 'blacksmith' hammer, c) 4 pound 'engineer' hammer, d) 8 pound sledgehammer, e) 10 pound sledge, f) 16 pound sledge, g) 20 pound sledge, h) other. Please explain your rationale and/or show your math.

    Also, plumb up that street sign it looks like crap and the city will never get to it. Oh wait, I already did that. 😉 (Yeah, I know, corner lot, don't buy the corner lot, this ain't my property lol.)

  • Lou_BC Lou_BC on Mar 24, 2024

    Is Tesla hinting at a "Thor" edition Cyber Truck?

  • Spectator Wild to me the US sent like $100B overseas for other peoples wars while we clammer over .1% of that money being used to promote EVs in our country.
  • Spectator got a pic of that 27 inch screen? That sounds massive!
  • MaintenanceCosts "And with ANY car, always budget for maintenance."The question is whether you have to budget a thousand bucks (or euro) a year, or a quarter of your income.
  • FreedMike The NASCAR race was a dandy. That finish…
  • EBFlex It’s ironic that the typical low IQ big government simps are all over this yet we’re completely silent when oil companies took massive losses during Covid. Funny how that’s fine but profits aren’t. These people have no idea how business works.
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