Toyota Teases Yet Another Crossover

Matthew Guy
by Matthew Guy

It seems Toyota is bent on covering every single niche in the crossover segment, currently slinging vehicles ranging from the pert Corolla Cross to the jumbo Grand Highlander. Now, another bundle of joy is on the way – but they’re not telling us its name.

As with most teasers, we are deemed worthy of but the slightest glimpse of taillight and a couple of badges. This is akin to other, more human levels of infuriating tease but VS lawyers are not permitting us to elaborate on such activity here. The shot does provide us with a clue about this rig’s name thanks to the plastichrome letter ‘C’ stuck above the license plate cutout. Given the general size and shape of that area and the badge’s positioning, it is reasonable to say the model name has five letters; Camry or Crown, perhaps? It’d be funky – though highly unlikely – if they resurrected the Cresta or Carina names from other markets, but if they apply the Celica name to an SUV there will be riots. Just sayin’.


The Crown is an intriguing thought, one with which several other outlets are running. Some sort of Crown Cross or Crown SUV would certainly thrust that nameplate in front of a whole array of new customers, folks who would likely never consider the new Crown sedan as their next vehicle. To be sure, the company did heave out a PR photo last year showing four vehicles that could possibly bear the Crown name; amongst them was a large SUV. This may very well be that machine – and it could be the same one whose Prius-like headlamps were teased last week.


Officially, the bumf for this photo promises the vehicle will have all-wheel drive and describes the thing as a “hybrid electric mid-size SUV”. Top-spec Crown models in this country are powered by an electrified setup that mates a turbocharged 2.4-liter four-banger engine with a rear-axle electric motor to produce a combined 340 horsepower. Other tunes belt out just 236 horses and use a CVT instead of a conventional automatic. Given the Crown’s elevated ride height, it’s not out of the question for Toyota to drape some sort of slinky crossover-ish body atop that car’s bones and squeeze more profit from the platform. And if we were rude, we'd totally point out the lack of alignment between the hatch and body on this pre-production vehicle being teased today.


Whatever it is, we shouldn’t have long to wait. Toyota will probably have a couple of reveals at the Tokyo Motor Show which kicks off in just a couple of days.


[Images: Toyota]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Kwik_Shift_Pro4X Kwik_Shift_Pro4X on Oct 25, 2023

    I only look forward to the Toyota Stout, if it ever gets a release.

    • Analoggrotto Analoggrotto on Oct 27, 2023

      Next Generation Telluride will spawn an ATP variant with an pickup bed.




  • Ajla Ajla on Oct 25, 2023

    Not sure how it will translate to a CUV but I'm a fan of the Crown lifted sedan. The biggest downsides are the weird exterior and Toyota branding.

  • Dale It's not for me but it looks nice for someone else.
  • Ted VoGhost, I am looking for 350-400 mile range with 5 minute full recharging that is available like today’s gas stations. My personal threshold has more to do with recharge availability and times than the 350 mile range. I’d be ready to switch at a dependable 250 mile range and 10 minute charge times.
  • V8fairy I am starting to see some red emerging on the roads lately. We also have a lot of used import Toyota Aquas and some of them are in really cool colours, like orange, electric blue and bright yellow. What I really miss is colourful interiors, I'd love a bordello red crushed velvet interior, that'd sell me on an EV
  • Ted Bryant Agree with Mikey.Manual. Any manual transmission car. 1) can't text-and-drive, 2) forces driver to pay attention, 3) perfect security because most thieves can't drive stick, 4) fun to drive, 5) friends won't drive the car (they can't drive stick), 6) compression start -- never get stuck, and 7) will always be able to drive any vehicle anywhere. Did this for both kids -- after a couple weeks of complaining, they finally got to it, and now only drive manual. And they are both great drivers. But their friends do poke them for driving stick -- "oh neat - a manual. do you bake your own bread and sew your own clothes too..."
  • Mikey My youngest girl ( now 48 ) dated a guy that had a Beretta with a stick shift. The Dude liked Beer and weed. too much for my liking..I borrowed my buddy's stick shift Chevette and give her short course on driving a manual .. I told her if the new BF has more than 2 beer or any weed ..You drive ...I don't care how many times you stall it, or or of you smoke the clutch . She caught on quite well ,and owned a succession of stick shift vehicles...An as an added bonus she dumped the guy.
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