Retro Styling Kit Appears for the Toyota Tacoma

Matthew Guy
by Matthew Guy

If you’ve always wanted your last-gen Toyota Tacoma to look like a Land Cruiser from the 1980s, a company based in Japan has just the solution for you.


An outfit called Flex has apparently been slinging these types of conversions for some spell but is now expanding its presence into America through a location in San Diego. The new kit is made solely for the American market, which makes sense since the Tacoma can be in short supply in Japan compared to Jacksonville. The retro refit gifts the truck with round headlights and a grille sure to remind gearheads of the 60-Series Land Cruiser. Steel bumpers are a good upgrade over stock units, no matter what you think of the rest of this styling mashup, and the company makes specific mention of a ‘straight line hood design’ though there’s no talk of new fenders or the like.


It seems the Flex team will hoover your bank account for at least $52,800 for one of these creations, though that is a sum that includes the price of a second-hand Tacoma. Given the prices those things tend to command, especially in the SoCal market, it’s not entirely clear how much the kit itself costs. Some of the other wares described on the Flex site suggest a person can bring their own rig for conversion, so customers who want to renovate their own Taco may be able to do just that. 


Arguments have raged for eons about the effectiveness of these types of conversions in which an older car’s visage is pasted onto a modern machine. Those ’49 Ford faces on an MN12 Thunderbird are jarring to this author’s eye, as are the pre-squarebody Chevy Blazer fronts attached to modern Tahoe SUVs. Sometimes the old-school rectilinear lines don’t flow with contemporary cues. This is a blend that seems to work better than most, no doubt in partial thanks to Toyota’s glacial-like design cycles. 


Figure on a two- to five-month build time, which is one heckuva range estimate. If you’re in the San Diego area early next year and spot one of these things prowling the street, be sure to drop us a line.


[Image: Flex]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Ash78 Interesting take on the pricing...superficially illogical, but Honda has been able to sell the Pilot Junior (er, Passport) for more than the Pilot for several years now. I guess this is the new norm. I have 2 kids, who often have friends, and I feel like the best option here is buying the CX-90 and removing the third row completely. It won't be pretty, but it adds useful space. We've done that in our minivan several times.I've been anxiously awaiting the 70 for over a year, but the pricing makes it a non-starter for me. I like the 50, but it's tight (small, not dope/fire/legit); I like the 90s, but it's more than we need. This "Goldilocks Solution" feels like it's missing the mark a little. Mazda could have gone with more of a CX-60 (ROW model) and just refreshed it for the US, but I suspect the 90 was selling so well, the more economical choice was just to make it the same basic car. Seems lazy to me.
  • FreedMike If you haven't tried out the CX-90, do so - it's a great driver, particularly with the PHEV powertrain.
  • Ajla I don't understand why it is priced above the CX-90 (about $2500 at every trim level on the I6 and $5k on the PHEV), unless a CX-90 price increase is on the way soon. It will be interesting to see how this does against the CX-90, that one isn't packaged well for a 3-row but with a lower price, very similar exterior styling and identical exterior dimensions I'd lean towards it over the 70. The pricing on higher trims is a bit dear for a nonpremium badge and it is annoying that Mazda and the press pretend that the lower nonS trims don't even exist. Why even bother making them if you won't take it to your own media event?I would expect the engine and chassis configuration to be a killer app here but it seems like engine/transmission is only 80% baked and the interior is what sells these. Reliability is a big question mark as well. In the end outside of a specific buyer (this seems like something Corey would like), I'd recommend getting something cheaper and more established.
  • Dave M. I love what Mazda stands for and how hard they try. Their cars are well crafted and pretty reliable. But they must simply get their mpgs up to be competitive against the Lexus RX450h and Toyota Highlander Platinum hybrid if they're going to play in that $45-60k price range.
  • 1995 SC In order for the UAW to gain traction in the South you would need the cost of living to rise significantly in the areas these plants are in and wages to not keep up or some significant abuses by the owners of these plants to come to light. You talk about job security but the only plants that aren't closing are non-union. The US makers can't ship production to Mexico fast enough. People aren't dumb...they see this stuff.
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