Mopar Teases Electric Crate Swap, Maybe

Matthew Guy
by Matthew Guy

The annual SEMA show in Las Vegas is rapidly approaching, meaning car companies will surely be dangling umpteen teaser images of what they’ve in store for this soirée in the desert. Stellantis is usually good for an outrageous reveal or three, and they’ve started off this year with an electrified bang.


There isn’t a ton of information to go on in this promotional shot – but there’s more than enough to make a few educated guesses. The slab-flat hood definitely looks like a late-‘60s Charger, given the scalloped lines and overall shape. Peeking through one of the four hood vents are indications of electrification, or at least a CGI representation thereof, with a few blue lights and who-know-what else.


Less subtle clues are in Mopar’s declaration its fans should “get ready for a jolt” and promises that a “serious charge” is coming from the company. That’s about as understated as a frying pan to the face, which is actually par for the course for the likes of Mopar. Beyond the image and dad-joke-level PR copy, we’re left to speculate.


Which, of course, we are only too glad to do. Since the photo shows what really appears to be a classic Dodge or Plymouth instead of something modern, we feel this is not a production-ready variant of the upcoming Charger Daytona which was making the auto show rounds in recent times. Rather, there’s every chance in the world we’re looking at a teaser shot for the announcement of an EV crate powertrain, perhaps something of an answer to what GM Performance is hawking with their eCrate line of power solutions. 


Some of those offerings from The General include parts of the entire package whilst others include the whole kit and kaboodle: battery, motor system, the works. For example, one solution has a 66-kWh lithium-ion pack and 400-volt electric drive motor designed to connect directly to a GM 4-speed automatic transmission. The unit belts out 200 horsepower and 266 lb-ft of torque, far less than most built V8 engines but more than enough to shove something along on a Friday night cruise. Just be prepared for backlash when you open its hood at the Tastee Freez.


The 2023 SEMA Show is being held October 31 – November 3 in Las Vegas.


[Image: Mopar]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Ajla Ajla on Oct 11, 2023

    I think you'll see a price drop of around 25% in the future but you won't see a crash either.

    Interest in pre-1975 vehicles among Millennials and GenX people isn't that soft, they just don't tend to attend car shows or car clubs.

    • See 1 previous
    • Jeff Jeff on Oct 11, 2023

      If you go on You Tube to Rare Classic Cars, Adam Wade who is in his 30s features many of the cars from the 60s thru the 90s and has an extensive collection of survivor cars from those times. Adam collects mainly full size cars both 2 doors and 4 doors from those eras. Adam tells you where to look for these cars and what types of cars can be bought at an affordable price and enjoyed. Most of us think of the muscle and pony cars from those eras which Adam says is prohibitive in price for many collectors just getting into the hobby. Many of the cars from the 80s and 90s are rising in value because most of them have been used up and junked. IROC Camaros were numerous and could be bought inexpensively not too long ago but now they are hard to find especially in good shape and the value of them is rising. Many of the Japanese cars from the 80s and 90s have been rising in value since there are so few left that are in good condition. I believe interest in cars will continue but it will be different with each generation which for the most part will want to collect the cars that they grew up with but could not afford at that time. There might not be as many in future generations interested but there will always be a group that is interested. For the older generations that are enthusiasts we need to keep the interest alive for future generations and realize that the cars we are interested in might not be the ones that the following generations are interested in. Also if saving a survivor car or one from the junk yard means that it is converted to an EV we should not mock that if it keeps that vehicle from disappearing and it keeps the interest in cars alive. If those of us are interested in the keeping and preserving cars alive we need to be accepting of future generations and more accepting of what types of vehicles that they are interested in otherwise the hobby dies when the last of us dies.


  • ToolGuy ToolGuy on Oct 11, 2023

    Good.

  • Flashindapan Will I miss the Malibu, no. Will I miss one less midsize sedan that’s comfortable, reliable and reasonably priced, yes.
  • Theflyersfan I used to love the 7-series. One of those aspirational luxury cars. And then I parked right next to one of the new ones just over the weekend. And that love went away. Honestly, if this is what the Chinese market thinks is luxury, let them have it. Because, and I'll be reserved here, this is one butt-ugly, mutha f'n, unholy trainwreck of a design. There has to be an excellent car under all of the grotesque and overdone bodywork. What were they thinking? Luxury is a feeling. It's the soft leather seats. It's the solid door thunk. It's groundbreaking engineering (that hopefully holds up.) It's a presence that oozes "I have arrived," not screaming "LOOK AT ME EVERYONE!!!" The latter is the yahoo who just won $1,000,000 off of a scratch-off and blows it on extra chrome and a dozen light bars on a new F150. It isn't six feet of screens, a dozen suspension settings that don't feel right, and no steering feel. It also isn't a design that is going to be so dated looking in five years that no one is going to want to touch it. Didn't BMW learn anything from the Bangle-butt backlash of 2002?
  • Theflyersfan Honda, Toyota, Nissan, Hyundai, and Kia still don't seem to have a problem moving sedans off of the lot. I also see more than a few new 3-series, C-classes and A4s as well showing the Germans can sell the expensive ones. Sales might be down compared to 10-15 years ago, but hundreds of thousands of sales in the US alone isn't anything to sneeze at. What we've had is the thinning of the herd. The crap sedans have exited stage left. And GM has let the Malibu sit and rot on the vine for so long that this was bound to happen. And it bears repeating - auto trends go in cycles. Many times the cars purchased by the next generation aren't the ones their parents and grandparents bought. Who's to say that in 10 years, CUVs are going to be seen at that generation's minivans and no one wants to touch them? The Japanese and Koreans will welcome those buyers back to their full lineups while GM, Ford, and whatever remains of what was Chrysler/Dodge will be back in front of Congress pleading poverty.
  • Corey Lewis It's not competitive against others in the class, as my review discussed. https://www.thetruthaboutcars.com/cars/chevrolet/rental-review-the-2023-chevrolet-malibu-last-domestic-midsize-standing-44502760
  • Turbo Is Black Magic My wife had one of these back in 06, did a ton of work to it… supercharger, full exhaust, full suspension.. it was a blast to drive even though it was still hilariously slow. Great for drive in nights, open the hatch fold the seats flat and just relax.Also this thing is a great example of how far we have come in crash safety even since just 2005… go look at these old crash tests now and I cringe at what a modern electric tank would do to this thing.
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