Lamborghini Electrifies its First SUV with the Urus SE

Chris Teague
by Chris Teague

SUVs make the automotive world go round, so much so that even exotic automakers are now in the game. Lamborghini was one of the first with the Urus, and the company recently announced an update to its hot family hauler with the Urus SE, the first plug-in hybrid SUV in the performance segment.


Lamborghini held a private unveiling event in New York, with CEO Stephan Winkelmann and others in attendance. The SUV retains its rowdy twin-turbo V8 and pairs it with a 24-kWh battery pack and electric motors to make a combined 789 horsepower. Its 0-62 mph (100 km/h) time is down to just 3.4 seconds, cutting a tenth off the gas-only model’s time. It also offers more than 37 miles of all-electric range.


The new Urus SE will go on sale in late 2024, and Lambo plans to launch another “HPEV” (high-performance electrified vehicle) to replace the Huracan around the same time. Lamborghini’s sales have been setting records in recent years, with the automaker seeing its best periods ever in North America, its top market region. The Urus has bolstered Lambo’s bottom line, growing from 5,367 units globally in 2022 to more than 6,000 last year. The Huracan also saw a record year, with almost 4,000 deliveries in 2023.


While electrification probably comes as a bummer for hardcore enthusiasts, it’s not like Lamborghini is giving up on speed. The Urus SE’s electric motor is integrated with its eight-speed transmission, boosting power and improving four-wheel drive performance. The only loss is sound at low speeds, which might actually improve owners’ standings with their homeowners’ associations.


[Image: Lamborghini]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • IBx1 IBx1 on May 01, 2024

    “Dare to live more”

    -company that went from making the Countach and Diablo to an Audi crossover with an Audi engine and only pathetic automatic garabge


    ”live mas”

    -taco bell

  • Add Lightness Add Lightness on May 02, 2024

    Lots of Eye rolling with the Urus.

    Less eye rolling with the equally useless (or should I say underutilized) LM002.

  • Varezhka Not the biggest surprise, considering that the new 500 is a platform sibling of a similarly sized (but dead) Opel Adam. And Italy, its biggest market, is not the best market for BEVs. Curious if it will be the same 1.2L I3 mild hybrid as the bigger 600.
  • El scotto Does it have buttons for HVAC and infotainment controls? Steering wheel controls count.
  • SCE to AUX Fiat USA is a joke, and may not exist in 2026. They could put a Hemi in a 500 and nobody would buy it.
  • SCE to AUX "CEO Atsushi Osaki said Subaru remains committed to its horizontally opposed engine because it's a brand-building icon....Mazda CEO Masahiro Moro said his company will develop future versions of its trademark rotary engine to run on carbon neutral fuels and combine with electrified hybrid setups."These statements say a lot about how lost these companies are.[list][*]Subaru sticks with the boxer because it's an 'icon', not because of any technical merits?! Sad - the boxer is a loud, inefficient engine - so they're right. Does anyone actually buy a Subaru for the boxer engine?[/*][*]Mazda predictably killed the rotary range extender on the extinct MX-30 because it couldn't pass emissions. That's the story of its life. It's a terrible engine, but Mazda slavishly wastes money on it every year.[/*][/list]
  • El scotto Please ohhh please Abarth most of them. Well, OK some pastel ones too.
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