Flash Mob: Ford Introduces F-150 Lightning Flash

Matthew Guy
by Matthew Guy

Yes, I had to check the calendar to learn if this is April Fool’s Day. It is not. Ford announced this morning a new trim for their all-electric pickup truck. It has an extended range (320-mile) battery, popular equipment, and a price tag right at $70,000. 


Why the Flash? Why not, we guess is a better question. Though if Ford is going down this road, they better be prepared to also add the Lightning Strikes and Lightning Rod trims to its roster. Essentially an XLT with a few more tech tricks, the Flash packs that 131 kWh extended-range battery, available Ford BlueCruise, and throws in the 15.5-inch touchscreen as standard equipment. The goal, apparently, is to place this gear at a slightly more approachable price point, though we’ll note that 70 grand is still a lotta cheddar.

Improvements across the range include the notable addition of a heat pump for the 2024 model year, which is a piece of kit that should improve driving range in cold conditions. The unit will help improve heat transfer into the cabin but also reduce power consumption, a pair of goals seemingly at odds with one another but achievable with this tool. At risk of oversimplification, a heat pump takes ambient air, compresses it, and then uses the condenser’s heat to warm up the air it just grabbed from outside. This is miles more efficient, especially in terms of usage in an EV, than a simple resistive heater. Anyone with a heat pump installed in their residence (raises hand) will know what we’re on about, though it is worth saying that the things tend to stop working when temps get really frigid.

Ford also took the opportunity to reiterate that, starting in Spring 2024, F-150 Lightning drivers will have access to more than 12,000 Tesla Superchargers. We all know this is a big deal and that the photo above, provided by Ford, would have been unobtanium not too long ago.

The range of 2024 F-150 Lightning trucks will throw open its order books early next year. As of this writing, Ford claims the standard-range Pro will cost $49,995, the standard-range XLT should be $57,495, followed by the extended-range Flash described above at $69,995. A Lariat ER is $77,495 while a Platinum ER is $89,995. Topping the list is a Platinum Black ER at $97,995.


[Images: Ford]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • Undead Zed Undead Zed on Oct 04, 2023

    I'm not particularly interested in the truck, but do look forward to the puns that the marketing department may try to work into the adverts.

    "Visit your local dealership for a Flash drive today."

    • Lou_BC Lou_BC on Oct 05, 2023

      "Farley charged for Flashing"

      News at 11



  • Art_Vandelay Art_Vandelay on Oct 05, 2023

    You know, if I could actually find a base pro trim one the ability to supercharge would make it somewhat compelling. Of course you can't find those and the prices of the ones you can find make it not so compelling.

    • Art_Vandelay Art_Vandelay on Oct 05, 2023

      Yawn. Having the ability to pay and the desire are not the same. Now run along and get your salvage title Avalon running. Hopefully the fog lights are OK so you don't have to pull the motor.


  • Ronin What is the magical white swan event in the foreseeable future that will suddenly reverse the trend?Success tends to follow success, and likewise failure. The perception, other than among true believers, is that e-cars are a lost cause. Neither government fiat, nor government bribery, nor even the promise of superior virtue among one's peers have been enough to push past the early adapter curve. Either the bust-out is right now for e-cars, or it doesn't happen. Marketing 101.Even subtle language-manipulation, such as deeming those possessing common sense as suffering from some sort of vague anxiety (eg, "range anxiety") has not been enough to induce people to care.Twenty years from now funny AI-generated comedians will make fun of the '20s, and their obsession with theose silly half-forgotten EVs. They will point out that, yes, EVs actually ran on electricity generated by such organic fuels as coal and natural gas after all, and then they will perform synthesized laughter at us.
  • 3-On-The-Tree We lived in Wa and my father had a time share at whistler, last time we were there was around 98.
  • 3-On-The-Tree Yes it parallels the gorge, we stopped at the Britannia mining museum did the tour inside the old mine with big dump truck beside road. pretty cool.
  • 3-On-The-Tree Lou_BCBeen to Vancouver many times headed to Whistler Blackcomb to go cross county skiing and snowboarding. Beautiful place awesome snowboarding.
  • Lou_BC While we discuss Chinese cars, Chinese politics, and Chinese global desires, I'm looking at TTAC and Google display advertising for Chinese tires. They have nukes aimed at us but their money and products are acceptable to consumers and business?
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