Not a Joke: Tesla is Giving Away a Sledgehammer As a Referral Reward

Chris Teague
by Chris Teague

The world does not need another way for Tesla superfans to show their love for the company. Beyond the endless legions of people (or bots) willing to spring into action online anytime someone speaks ill of the company, it has released novelty products, like liquor, to adoring fans. The company is now offering another way to show Tesla love. Head designer Franz von Holzhausen recently tweeted images of the CyberHammer, an actual sledgehammer available through Tesla’s referral program as a reward.


Von Holzhausen used a similar tool to bash the Cybertruck’s doors during the initial reveal event in 2019 before breaking a window with a metal ball. The Cyberhammer features a “Franz” signature on its head to commemorate the event, and the hammer’s matte black finish mirrors von Holzhausen’s wrapped Cybertruck.


Tesla said it would only make 800 of the angular hammers. They’re only available as an award in the automaker’s referral program, which gives owners a code to share with a prospective buyer. If the buyer moves forward with their purchase, the referring Tesla owner gets credits that can be used for rewards like free charging or a Cyberhammer.


If you’re wondering why anyone would be excited to order a hammer from an electric automaker, you need to spend some time looking at Tesla fans. We’re almost guaranteed to see a host of videos with people beating the snot out of their Cybertrucks using the hammer, so there’s entertainment to be had for those of us “unlucky” enough to miss out on the promotion. Additionally, all of the company’s previous quirky prizes have gone over well with owners, including Tesla short-shorts, which poked fun at people shorting Tesla stock, tequila, and more. The company also offered Cybertruck-themed drinkware, including Cybersteins, to hold a favorite beer.


[Image: Tesla via X/Twitter]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • ToolGuy ToolGuy on Mar 23, 2024

    We have been asked to trim out the bottom of 3 porch posts (4x4 pressure treated, show some wear at the bottom but just fine structurally). Picked up some PVC baseboard moulding, nothing fancy (milling our own profile into pressure treated lumber is an extremely bad idea). To get clearance for the trim we need to shift the base of at least one post over slightly (they were there before, see the paint line on the concrete? who said archeology is useless). Procedure says place a board (probably an old piece of 1x6 pressure treated, should be exactly the right combination of dense yet soft) at the base of the post(s) and tap that board with a hammer.

    Question: Which hammer should we pack for the trip over? Possibly relevant choices are: a) 22 ounce Estwing framing hammer, b) 40 ounce 'blacksmith' hammer, c) 4 pound 'engineer' hammer, d) 8 pound sledgehammer, e) 10 pound sledge, f) 16 pound sledge, g) 20 pound sledge, h) other. Please explain your rationale and/or show your math.

    Also, plumb up that street sign it looks like crap and the city will never get to it. Oh wait, I already did that. 😉 (Yeah, I know, corner lot, don't buy the corner lot, this ain't my property lol.)

  • Lou_BC Lou_BC on Mar 24, 2024

    Is Tesla hinting at a "Thor" edition Cyber Truck?

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  • ToolGuy This thing here is interesting.For example, I can select "Historical" and "EV stock" and "Cars" and "USA" and see how many BEVs and PHEVs were on U.S. roads from 2010 to 2023."EV stock share" is also interesting. Or perhaps you prefer "EV sales share".If you are in the U.S., whatever you do, do not select "World" in the 'Region' dropdown. It might blow your small insular mind. 😉
  • ToolGuy This podcast was pretty interesting. I listened to it this morning, and now I am commenting. Listened to the podcast, now commenting on the podcast. See how this works? LOL.
  • VoGhost If you want this to succeed, enlarge the battery and make the vehicle in Spartanburg so you buyers get the $7,500 discount.
  • Jeff Look at the the 65 and 66 Pontiacs some of the most beautiful and well made Pontiacs. 66 Olds Toronado and 67 Cadillac Eldorado were beautiful as well. Mercury had some really nice looking cars during the 60s as well. The 69 thru 72 Grand Prix were nice along with the first generation of Monte Carlo 70 thru 72. Midsize GM cars were nice as well.The 69s were still good but the cheapening started in 68. Even the 70s GMs were good but fit and finish took a dive especially the interiors with more plastics and more shared interiors.
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