Porsche Casts Doubt Upon Combustion Ban Timeline

Matt Posky
by Matt Posky

While we’re constantly hearing about tightening emissions regulations, the relevant timelines issued by government actors are rarely adhered to. Electric vehicle subsidies went from temporary to indefinite and combustion bans have gone from right around the corner to anyone’s guess. This is also true of the industry itself, which often makes bold promises designed to appease a subset of the public only to repeatedly move the target date back a few years. 

With this in mind, Porsche’s CFO was recently quoted as saying European combustion bans will probably need to be delayed and there’s good reason to believe him. 


As things currently stand, the European Union has plotted banning the sale of new combustion-engine cars by 2030. However, Porsche Chief Financial Officer Lutz Meschke was quoted by Automotive News on Thursday casting some doubts. 


"There's a lot of discussions right now around the end of the combustion engine," Meschke said in Singapore. "I think it could be delayed."


Despite Europe having adopted battery electric vehicles far more quickly than North America, the market is still confronting a lot of the same problems. In 2022, the EU estimated that 21.6-percent of all new car registrations were electric vehicles. That number was presumed to be around 5.9 percent in the United States, according to data accumulated from Kelly Blue Book. 


While the EU does tend to lump plug-in hybrids into EV sales tabulations, the region is still outpacing the United States and Canada in terms of both PHEV and BEV volumes. But we continue to see similar complaints about public charging sites, fumbled vehicle launches, and have witnessed global electric sales begin to plateau by summer of 2023. Manufacturers have also signaled they’ll need more time to finish constructing EV facilities and started grumbling about subsidies being cut off. 


It appears that European electrification efforts are confronting the same issues faced everywhere — leading to predictable results. UK Prime Minister Rishi Sunak announced the country would be pushing back a national combustion ban until 2035 last September and everyone is wondering if the European Commission will follow suit. 


From Automotive News Europe


A slowdown in EV orders has thrown into question whether the European Union is on track for the phaseout, which represents one of the most ambitious efforts to curb carbon emissions.
The region's consumers have been put off by a lack of reliable charging networks, persistently high prices and the rollback of EV incentives. The U.K. has already postponed its planned ban of new gasoline and diesel models by five years to 2035.
While manufacturers of premium and luxury EVs can work without subsidies, cutting them from the volume segment is wrong, said Meschke, who spoke on the sidelines of the unveiling of Porsche's long-delayed electric Macan SUV.


"We have to see how steep the ramp-up curve is in coming years," Meschke said. "If we have a situation like now, with certain reluctance to buy electric cars in Europe, then maybe the subsidies will come back."


Your author has repeatedly suggested ending electric vehicle subsidies, so it’s impossible to provide an unbiased take on the value of EV subsidies. The issue has also become stupidly divided along political lines, ensuring that hoards of people will cheer for opposing outcomes without giving it much thought. But it’s undeniable that the automotive sector is highly influential thanks to aggressive lobbying efforts and grossly overestimated its abilities to transition toward all electric vehicles. 


Some have even alleged that the industry has intentionally sabotaged electric vehicles to use them as a scapegoat for controversial technologies companies wanted to pioneer before moving them into mainstream combustion models. That perhaps requires too much creative thinking to be seriously entertained without hard evidence. Botched product launches can be attributed to a generalized downturn in quality control and an over-reliance on software. Loathed public charging stations (Tesla Superchargers excluded) may also just be the result of the involved companies underestimating the level of maintenance required. 


But the above doesn’t preclude automakers from wanting to take advantage of government money. As part of Volkswagen Group, Porsche is technically supposed to be committed toward transitioning its fleet to all-electric vehicles. However, the company is also trying to pioneer synthetic fuels (often called “e-fuels”) it has framed to the public as environmentally sound. Germany even found itself at odds with the European Commission after the latter decided against categorizing vehicles using synthetic fuel to fall outside prospective combustion bans. The reasoning behind this looks to be purely economical, as Germany sees e-fuels as a burgeoning industry with serious potential that it also just happens to be leading. 


The largest piece of the puzzle is likely public opinion, however. Despite years of the industry trying to assure drivers that EV costs would be even to combustion vehicles by 2025, we’re not even close to that becoming a reality. Electric automobiles tend to be purchased by wealthier individuals as a secondary vehicle and (with notable exceptions) trade at much higher prices. They also depreciate more quickly, making them less attractive to the kind of people that care about resale values. 


These factors have joined together with evaporating incentives to paint kind of a bleak picture for mainstream electrification. EV volumes remain slanted toward the luxury market at a time when the average person's purchasing power has declined, leaving the truly economical models to compete directly with gasoline-reliant alternatives boasting lower price tags. Assuming EVs offered a superior experience across the board, this wouldn’t be an issue. But electric cars tend to thrive under specific use cases, whereas combustion vehicles tend to be versatile and already have an established infrastructure to support them.


Now we're seeing automakers and governments that have been blindly championing the creation of "ultra-low emissions zones," and endorsing a forced pivot toward all-electric vehicles, openly questioning the feasibility of the very thing they've been fighting for since the early 2000s. We should probably take Porsche’s comments seriously.


[Image: Porsche]

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Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
  • CM Korecko Cadillacs traditionally have been opulent, brash and leaders in the field; the "Standard of the World".That said, here's how to fix the brand:[list=1][*]Forget German luxury cars ever existed.[/*][*]Get rid of the astromech droid names and bring back Seville, Deville, Eldorado, Fleetwood and Brougham.[/*][*]End the electric crap altogether and make huge, gas guzzling land yachts for the significant portion of the population that would fight for a chance to buy one.[/*][*]Stop making sports cars and make true luxury cars for those of us who don't give a damn about the environment and are willing to swim upstream to get what we really want.[/*][*]Stop messing around with technology and make well-made and luxurious interiors.[/*][*]Watch sales skyrocket as a truly different product distinguishes itself to the delight of the target market and the damnation of the Sierra Club. Hell, there is no such thing as bad publicity and the "bad guy" image would actually have a lot of appeal.[/*][/list=1]
  • FreedMike Not surprisingly, I have some ideas. What Cadillac needs, I think, is a statement. They don’t really have an identity. They’re trying a statement car with the Celestiq, and while that’s the right idea, it has the wrong styling and a really wrong price tag. So, here’s a first step: instead of a sedan, do a huge, fast, capable and ridiculously smooth and quiet electric touring coupe. If you want an example of what I’m thinking of, check out the magnificent Rolls-Royce Spectre. But this Cadillac coupe would be uniquely American, it’d be named “Eldorado,” and it’d be a lot cheaper than the $450,000 Spectre – call it a buck twenty-five, with a range of bespoke options for prospective buyers that would make each one somewhat unique. Make it 220 inches long, on the same platform as the Celestiq, give it retro ‘60s styling (or you could do a ‘50s or ‘70s throwback, I suppose), and at least 700 horsepower, standard. Why electric? It’s the ultimate throwback to ‘60s powertrains: effortlessly fast, smooth, and quiet, but with a ton more horsepower. It’s the perfect drivetrain for a dignified touring coupe. In fact, I’d skip any mention of environmental responsibility in this car’s marketing – sell it on how it drives, period.  How many would they sell? Not many. But the point of the exercise is to do something that will turn heads and show people what this brand can do.  Second step: give the lineup a mix of electric and gas models, and make Cadillac gas engines bespoke to the brand. If they need to use generic GM engine designs, fine – take those engines and massage them thoroughly into something special to Cadillac, with specific tuning and output. No Cadillac should leave the factory with an engine straight out of a Malibu or a four-banger Silverado. Third step: a complete line-wide interior redo. Stop the cheapness that’s all over the current sedans and crossovers. Just stop it. Use the Lyriq as a blueprint – it’s a big improvement over the current crop and a good first step. I’d also say Cadillac has a good blend of screen-controlled and switch-controlled user interfaces; don’t give into the haptic-touch and wall-to-wall screen thing. (On the subject of Caddy interiors – as much as I bag on the Celestiq, check out the interior on that thing. Wow.)Fourth step: Blackwing All The Things – some gas, others electric. And keep the electric/gas mix so buyers have a choice.Fifth step: be patient. That’s not easy, but if they’re doing a brand reset, it’ll take time. 
  • NJRide So if GM was serious about selling this why no updates for so long? Or make something truly unique instead of something that looked like a downmarket Altima?
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