Toyota Previews Builds for SEMA 2023

Matthew Guy
by Matthew Guy

The announcements from auto manufacturers about what they’ve in the pipeline for this year’s SEMA Show in Las Vegas continue apace, with Toyota promising a quartet of builds – plus a few packages that consumers will be able to actually buy.


Shown above is a rendering of the Tacoma X-Runner Concept. Those of you with decent memories will recall the brand had a variant of this sort for a few years in the past, one which featured a lowered suspension, manual gearbox, rear-wheel drive, and a limited-slip diff. This time around, reports tell us there will be a 3.4-liter twin-turbo under the hood, taken from a Tundra and making the better part of 400 horses, along with what certainly looks like a reprise of the low-n-wide theme but applied to a next-gen Tacoma. The concept is a collab between Toyota’s Calty Design Center and its Tech Center in Michigan, suggesting this won’t be a half-baked concept with engine parts made out of cardboard.


Also on tap are an FJ Bruiser, a ‘Blue Beetle’ Tacoma, and a Retro Cruiser. We’ll have to wait until the press conference on October 31 to learn about the appearance of those machines, though we have a good image in our mind’s eye about that FJ. Whether any portion of these concepts reaches even a sniff of actual production is up for some debate. 


What will make it into catalogs, however, is a TRD Performance package for the Tundra, bringing a measure of that arm’s design to a truck that already has a choice of faces depending on trim. The roster currently includes a TRD Sport option which adds styling addenda inside and out; scuttlebutt on the sewers that are fan forums are suggesting this package will include a remap of the ECU for more power, requiring the use of premium fuel.


Look for the Toyota showcase inside the Las Vegas Convention Center to also include displays of a GR Cup Series GR86 racer, 45th-anniversary GR Supra, Trueno Special Edition GR86, plus various and sundry show builds laden with official Associated Accessory Products (AAP) in an effort to showcase offerings at that part of the company.


[Image: Toyota]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Lou_BC Lou_BC on Oct 30, 2023

    Toyota doesn't make a regular cab truck anymore.

  • JMII JMII on Oct 30, 2023

    I wish the sport truck scene would come back. I'm sick of all these lifted bro-dozers, off roader editions and overlanders. And yes back in the day I owned a Ranger Splash stepside complete with yellow and orange graphics 😎

    • See 2 previous
    • Kwik_Shift_Pro4X Kwik_Shift_Pro4X on Oct 31, 2023

      Image sells. Like Land Rover with alleged reliability issues, but still see them around.


  • Dave M. [list=1][*]Respect and protect the workers and their rights. 2. Support liberal health/family policy. 3. Push back against red state 1930 policies.[/*][/list=1]
  • Tassos This silly breadvan has twice the HP and torque that it NEEDS. (its ancestors did fine with half of those)But if they did halve the HP and torque, they would not be able to charge a laughable $60k for it (even in devalued, Idiot Joe Biden $).In fact I remember very well when a colleague bought a brand new 300 SEL 1990, he claimed he only paid $50k for it. At that time, the Lexus LS400 was introduced at a base price of $35k.Which tells you a lot how low your $ has fallen.
  • Aja8888 EB, only gear oil changes once every ~100 K miles, I would guess. Unless, of course, the owner doesn't want to bother.
  • Wolfwagen What advice would I give the UAW?[list=1][*]Don't think you are too big to fail, you aren't.[/*][*]Don't think the gravy train will last forever (see US steel industry)[/*][*]Clean out waste, fraud, and corruption.[/*][*]Create a system to address the poor performance issues of YOUR union members[/*][/list=1]
  • VWGTI The trailer park in the background tells you everything you need to know about the recent maintenance history of this old speed boat.
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