Struggling Fisker Could Get a $400 Million Lifeline from Nissan

Chris Teague
by Chris Teague

Things looked promising for Fisker at first, and the automaker actually delivered on its promise to design and manufacture a new EV. Even so, the automotive market is brutal and unforgiving, and Fisker’s fortunes have turned as it has had an uphill battle getting its new Ocean SUV out the door. The company recently announced a layoff of 15 percent of its workforce and said it would pause investments until it could find a new partner.


It now appears that help could come from Nissan, who, according to Reuters, might be close to investing $400 million into the struggling EV maker.


Sources told the publication that Nissan’s investment would give it access to Fisker’s EV technologies, including its platform engineering and technology. In turn, Nissan would build Fisker’s already-announced Alaska electric pickup truck. The automaker would also build a Nissan-branded pickup on the same platform.


Fisker has always been chasing manufacturing partners, eventually landing on Magna to build the Ocean. While its technology would certainly help Nissan – which has been slow on the draw with EVs and has had its ups and downs, with the Ariya EV seeing a significant delay.


This deal could be the lifeline Fisker needs to pull through the storm, but it doesn’t bode well for other upstart electric automakers. The complexities and extreme costs involved with spinning up a new auto brand and models are hurdles to cross, but companies then have to contend with wavering demand in the United States, which may take other new automakers down a few pegs if things don’t pick up this year.


[Image: Fisker]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • Analoggrotto Analoggrotto on Mar 05, 2024

    NIssan used to be a great brand with a similar reputation to Honda or Toyota - better at times with specific products. Now and with much thanks to outlets such as TTAC they are beneath Hyundai, Kia or Genesis.

    • ToolGuy ToolGuy on Mar 05, 2024

      You can't stand outside the barn in your lululemon and try to make serious comments. If you have a contribution to make, you need to join us and get comfortable.



  • VoGhost VoGhost on Mar 05, 2024

    But who will save Nissan?

    • See 1 previous
    • ToolGuy ToolGuy on Mar 05, 2024

      My reasoning: You know everything and you never listen to anyone, therefore your parents must have been incredibly knowledgeable, the kind of people in demand at any automaker.

  • Golden2husky Tuscadero? Wonder if the interior comes in Leather...
  • Lou_BC I don't like black. I wouldn't want white because that's your standard fleet colour. I lean towards colour's that are less likely to show scratches and dings. The blue on my ZR2 is nice colour but a bad colour for showing up trail rash and dust. It wasn't my 1st choice but at the time it was the only truck I could find at a price I was willing to pay.
  • Michael I don’t have the luxury of choosing the color of my car and even people in my life who have recently purchased relatively expensive new cars are having their choice of what local dealers have or what they’re getting in soon, shades of grey and white. If I had the choice I would have gone with color when I was younger but now would choose a silver, grey, or black. Whatever looked best on the model.
  • CoastieLenn That price seems a bit high for a high mileage mid-tier Accord, especially a coupe whose resale is typically lower than the stalwart sedan. I do like this generation coupe a lot though.
  • La3541 Red is my go-to color. I love candy-apple red (guards red on Porsche). I have had several red cars. Maroon is not good though.I have always loved British racing green and recently got my first one. A British racing green 4-series that I had to special-order.Silver, black, gray, and white are pretty boring. However, as RNA656.. stated, white looks good on some cars. for more boring colors, I also like chalk on porsches. Nardo gray on Audis is pretty nice.
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