Genesis Unveiled Two Futuristic Concepts In New York

Chris Teague
by Chris Teague

In recent years, auto shows haven’t been the exciting showcases of new vehicles they once were, but this year’s New York International Auto Show has already seen a few compelling concept vehicles. Genesis took the opportunity to show off a pair of SUV concepts, including a sleek electric model and a performance SUV from a new sub-brand called Magma.


Genesis unveiled the Neolun electric SUV concept and the GV60 Magma Concept. The Neolun has no B-pillars, and its doors open coach-style, with the rear doors opening backward from the traditional configuration. While it sports some lines and design elements from current Genesis vehicles, the concept takes them to the future. The SUV features electric side steps, striking lighting elements, and a pop-up roof rack that preserves the vehicle’s sleek lines. Inside, the concept features cashmere and real wood trim. The indigo color scheme helps set “a relaxing mood,” and it has a natural wood floor, which likely won’t make it to production if Genesis decides to sell the SUV.

The GV60 Magma Concept is headed for production as the first in a new line of performance vehicles from Genesis. It features upgraded cooling for the batteries and electric motors, and canards help increase downforce on the front axle. It has Nappa leather and suede upholstery inside, along with bucket seats with body-colored seatbacks. Genesis also said that it would release the G80 Magma Special in the Middle East, and we saw the GV80 Coupe Concept last year, which the automaker noted would join the Magma line.


We don’t know exactly when these vehicles will hit the market or what they’ll cost. It’s also unclear the order in which they will go on sale, but Genesis did note that the G80 Magma Special would only be sold in Middle East markets.


[Images: Genesis]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • Analoggrotto Analoggrotto on Mar 26, 2024

    Genesis is truly leading the automotive design these days. These are positively amazing. Remember the Hyundai Pony Coupe? 3 Generations of wedge supercars followed in the wake of that revolutionary design by Guigario and that legacy of originality pouring over each and every masterpiece Hyundai design from the Excel, Galloper and Accent are totally class leading and industry setting.

  • Corey Lewis Corey Lewis on Mar 27, 2024

    Love the wheels on the SUV.

  • Stanley Steamer I think Ponch and Jon riding ahead of that thing could do a lot more on their own for recruitment. For one thing they could invite the public to watch some cool motorcycle tricks. The kids love that.
  • IBx1 Of course; legacy automakers only want to sell you the king crab and porterhouse dinner when all you wanted was a light, trusty BLT.
  • Kcflyer I don't see how this helps or hurts but it it does somehow boost recruitment than great. Since it didn't cost the taxpayers anything all the better. I commend anyone with the stomach for a career in law enforcement in this era.
  • EBFlex The CyberPuke has been an unmitigated disaster. Amazingly low quality even for Tesla, extremely overpriced, etc. That is why Elon should take a pay cut.
  • 28-Cars-Later [list=1][*]Fedgov and it's interests doesn't want Americans to have cheap trucks.[/*][*]Vinfast had the balls to ask $47,200 for its wares - this was a combination of greed and stupidity on the part of VinFast. The same product for a more realistic sum would have sold as-is just fine. VinFast also announced its VF3 will launch at $20K (but more likely $25+, and that's before any additional tariffs) but sells in Vietnam for $9,248. [/*][/list=1]
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