2024 New York Auto Show: Hyundai Doubles Up

Tim Healey
by Tim Healey

NEW YORK -- Hyundai kicked off the 2024 New York International Auto Show by dropping the new Tucson and a refreshed Santa Cruz minitruck.


The Santa Cruz gets an interior and exterior refresh, standard wireless Apple CarPlay and Android Auto, and the XRT trim gets beefed up a bit with all-terrain tires and front tow hooks.

As part of the refresh, the dash gets redesigned to have a curving layout that sweeps the gauge cluster into the infotainment screen.

XRTs get their own grille, front and rear fascias, 18-inch wheels, and badging. The approach angle is increased, and a 360-degree camera and blind-spot monitoring are added.

For the rest of the lineup, the grille and front fascia are reworked along with the daytime running lights. Customers now have new wheel designs to chose from.

In addition to the new dash, there's a new steering wheel and new audio/climate controls with -- hallelujah -- knobs and buttons. The rear-seat armrest has two cupholders.

There's more -- over-the-air update capability is added. So are USB-C ports, an in-car payment system, Hyundai's BlueLink+ infotainment app, a digital key, towing mode for certain trims, and a fingerprint scanner. Forward-attention warning is now available.

Perhaps the bigger news from Hyundai is the new Tucson. It, too, is refreshed, getting new wheel designs and changes to the front and rear lighting. The front and rear ends are massaged, getting new fascias. The grille is new, too.

The interior, meanwhile, gets the same treatment as with the Santa Cruz.

Certain models now get an column shifter, and the wireless charging pad gets moved to a more convenient location.

Other, smaller changes include the addition of noise-reducing laminated glass on the Limited trim.

As with the Santa Cruz, other additions include standard wireless Apple CarPlay and Android Auto plus available features such as forward-attention warning, digital key, and fingerprint scanner.

[Images: Hyundai]

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Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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  • Ajla Ajla on Mar 27, 2024

    My mother was a big fan of the Santa Cruz but didn't like the color palette or user interface. These updates might get her buying one.

  • Vulpine Vulpine on Mar 27, 2024

    I already have some of that in my '24 Santa Cruz I just purchased. And honestly, I like the current grille more than I do the new one. I won't argue the overall effect, however. So far I'm VERY pleased with my new, smaller, truck.

    • Vulpine Vulpine on Mar 27, 2024

      Note: It's VERY hard to argue with the factory warranty.


  • Varezhka The biggest underlying issue of Mitsubishi Motors was that for most of its history the commercial vehicles division was where all the profit was being made, subsidizing the passenger vehicle division losses. Just like Isuzu.And because it was a runt of a giant conglomerate who mainly operated B2G and B2B, it never got the attention it needed to really succeed. So when Daimler came in early 2000s and took away the money making Mitsubishi-Fuso commercial division, it was screwed.Right now it's living off of its legacy user base in SE Asia, while its new parent Nissan is sucking away at its remaining engineering expertise in EV and kei cars. I'd love to see the upcoming US market Delica, so crossing fingers they will last that long.
  • ToolGuy A deep-dive of the TTAC Podcast Archives gleans some valuable insight here.
  • Tassos I heard the same clueless, bigoted BULLSHEET about the Chinese brands, 40 years ago about the Japanese Brands, and more recently about the Koreans.If the Japanese and the Koreans have succeeded in the US market, at the expense of losers such as Fiat, Alfa, Peugeot, and the Domestics,there is ZERO DOUBT in my mind, that if the Chinese want to succeed here, THEY WILL. No matter what one or two bigots do about it.PS try to distinguish between the hard working CHINESE PEOPLE and their GOVERNMENT once in your miserable lives.
  • 28-Cars-Later I guess Santa showed up with bales of cash for Mitsu this past Christmas.
  • Lou_BC I was looking at an extended warranty for my truck. The F&I guy was trying to sell me on the idea by telling me how his wife's Cadillac had 2 infotainment failures costing $4,600 dollars each and how it was very common in all of their products. These idiots can't build a reliable vehicle and they want me to trust them with the vehicle "taking over" for me.
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