Toyota Previews Builds for SEMA 2023

Matthew Guy
by Matthew Guy

The announcements from auto manufacturers about what they’ve in the pipeline for this year’s SEMA Show in Las Vegas continue apace, with Toyota promising a quartet of builds – plus a few packages that consumers will be able to actually buy.


Shown above is a rendering of the Tacoma X-Runner Concept. Those of you with decent memories will recall the brand had a variant of this sort for a few years in the past, one which featured a lowered suspension, manual gearbox, rear-wheel drive, and a limited-slip diff. This time around, reports tell us there will be a 3.4-liter twin-turbo under the hood, taken from a Tundra and making the better part of 400 horses, along with what certainly looks like a reprise of the low-n-wide theme but applied to a next-gen Tacoma. The concept is a collab between Toyota’s Calty Design Center and its Tech Center in Michigan, suggesting this won’t be a half-baked concept with engine parts made out of cardboard.


Also on tap are an FJ Bruiser, a ‘Blue Beetle’ Tacoma, and a Retro Cruiser. We’ll have to wait until the press conference on October 31 to learn about the appearance of those machines, though we have a good image in our mind’s eye about that FJ. Whether any portion of these concepts reaches even a sniff of actual production is up for some debate. 


What will make it into catalogs, however, is a TRD Performance package for the Tundra, bringing a measure of that arm’s design to a truck that already has a choice of faces depending on trim. The roster currently includes a TRD Sport option which adds styling addenda inside and out; scuttlebutt on the sewers that are fan forums are suggesting this package will include a remap of the ECU for more power, requiring the use of premium fuel.


Look for the Toyota showcase inside the Las Vegas Convention Center to also include displays of a GR Cup Series GR86 racer, 45th-anniversary GR Supra, Trueno Special Edition GR86, plus various and sundry show builds laden with official Associated Accessory Products (AAP) in an effort to showcase offerings at that part of the company.


[Image: Toyota]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Lou_BC Lou_BC on Oct 30, 2023

    Toyota doesn't make a regular cab truck anymore.

  • JMII JMII on Oct 30, 2023

    I wish the sport truck scene would come back. I'm sick of all these lifted bro-dozers, off roader editions and overlanders. And yes back in the day I owned a Ranger Splash stepside complete with yellow and orange graphics 😎

    • See 2 previous
    • Kwik_Shift_Pro4X Kwik_Shift_Pro4X on Oct 31, 2023

      Image sells. Like Land Rover with alleged reliability issues, but still see them around.


  • Rover Sig 2021 Jeep Grand Cherokee Limited, like my previous JGC's cheap to keep (essentially just oil, tires) until recent episode of clunking in front suspension at 50K miles led to $3000 of parts replaced over fives visits to two Jeep dealers which finally bought a quiet front end. Most expensive repair on any vehicle I've owned in the last 56 years.
  • Bob Hey Tassos, have you seen it with top down. It's a permanent roll bar so if it flips no problem. It's the only car with one permanently there. So shoots down your issue. I had a 1998 for 10 years it was perfect, but yes slow. Hardly ever see any of them anymore.
  • 3-On-The-Tree 2007 Toyota Sienna bedsides new plugs, flat tire on I-10 in van Horn Tx on the way to Fort Huachuca.2021 Tundra Crewmax no issues2021 Rav 4 no issues2010 Corolla I put in a alternator in Mar1985 Toyota Land Cruiser FJ60 280,000mi I put in a new radiator back in 08 before I deployed, did a valve job, new fuel and oil pump. Leaky rear main seal, transmission, transfer case. Rebuild carb twice, had a recall on the gas tank surprisingly in 2010 at 25 years later.2014 Ford F159 Ecoboost 3.5L by 80,000mi went through both turbos, driver side leaking, passenger side completely replaced. Rear min seal leak once at 50,000 second at 80,000. And last was a timing chain cover leak.2009 C6 Corvette LS3 Base, I put in a new radiator in 2021.
  • ChristianWimmer 2018 Mercedes A250 AMG Line (W177) - no issues or unscheduled dealer visits. Regular maintenance at the dealer once a year costs between 400,- Euros (standard service) to 1200,- Euros (major service, new spark plugs, brake pads + TÜV). Had one recall where they had to fix an A/C hose which might become loose. Great car and fun to drive and very economical but also fast. Recently gave it an “Italian tune up” on the Autobahn.
  • Bd2 Lexus is just a higher trim package Toyota. ^^
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