QOTD: Did Toyota Deliver?
It's Toyota madness this week, thanks to the 2024 Toyota Land Cruiser unveiling last night.
I asked you yesterday what you were hoping for. Now I am asking if you like what Toyota showed us.
I admit I myself was a bit stunned. While I had access to the embargoed photos, I didn't look at them until I had written my news post. I only first saw the photos as I put them into the article. I've since seen a few other photos on social media who attended the event. Overall, I like the looks, and I think that given the promised starting price of mid-$50Ks, it will compete well with the Ford Bronco, Jeep Wrangler, and Land Rover Defender.
I reserve judgment til I drive it, of course. But so far, so good, in my opinion.
Now I ask of you -- what do YOU think?
Sound off below.
[Image: Toyota]
Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.
Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.
More by Tim Healey
Comments
Join the conversation
Huh? It looks like a pretty bland update of the 1980 Jeep Wagoneer, with too much tech and not enough durability built in. If Jeep built a duplicate of the 1980 Wagoneer 4WD with the Charger V8, and sold it for the inflation adjusted price, they'd sell ten for every Land Cruiser sold.
Best looking Toyota model in a long while - going back to the boxy lines of classic LCs certainly helped.
Smart to go with the lower priced LC Prado, which makes it accessible to a lot more buyers, as long as ADMs don't become too ridiculous.
Car and Driver’s claim has come true that a vocal crowd would decry the use of the Land Cruiser name plate on a smaller, less capable machine. They also correctly assessed that the previous, full fat Land Cruiser had abysmal sales in the US.
Like it or not, Toyota is in the business of selling cars, not appeasing enthusiasts. This update seems like a home run, though the starting bar is low (selling more than five thousand of the 2024 will clear the sales figure of the 2021 model).
Vast majority of usage of ANY passenger vehicle in the US occurs on paved roads. The new Land Cruiser will be a more economical road machine, which is more appealing to more people for most of the usage they will incur.
Give me room for 6-7 & I'm in. The hybrid also seals the deal for me.