Owners Love This Electric Automaker, and it's Not Tesla

by TTAC Staff

Published: February 15th, 2024

Photo credit: mpohodzhay / Shutterstock.com

Owner satisfaction is a key indicator in the automotive industry, reflecting how well a brand meets customer expectations. The latest data from Consumer Reports reveals the top five brands that have achieved the highest owner satisfaction scores, indicating a strong likelihood of customers purchasing the same brand again. Here is an overview of these leading brands:

Rivian: 86 percent
Mini: 77 percent
BMW: 76 percent
Porsche: 76 percent
Tesla: 74 percent

The Role of Specific Features in Satisfaction

The data further delves into the brands that lead in particular areas of owner satisfaction. These include overall comfort, driving enjoyment, cabin storage, usability, and the cost of ownership. This detailed breakdown assists potential buyers in prioritizing brands based on the features that matter most to them.

A Reflection of Expectation, Not Necessarily Quality

It is crucial to acknowledge that owner satisfaction is a reflection of how well a vehicle aligns with customer expectations and not necessarily an indicator of the vehicle's overall quality. The most satisfying cars for owners might not be the highest rated in terms of performance or reliability.

These surveys encompassed feedback on more than 330,000 vehicles, including models from the years 2021 to 2023 and a selection of 2024 models. Averages were used in cases where models remained substantially unchanged during the surveyed period, though some assessments may be based on data from a single model year. The critical question underpinning the satisfaction score asked owners whether they would undoubtedly repurchase their vehicle, taking into account factors such as price, performance, reliability, comfort, and enjoyment. The ratings for specific factors were then assigned based on the proportion of owners who expressed a high level of satisfaction.

The landscape of customer satisfaction in the automotive industry is dynamic, with new players like Rivian emerging as leaders. Consistency across a brand's vehicle lineup remains a significant factor in customer satisfaction. When selecting a new car, prospective buyers should consider which brands excel in areas that align with their personal preferences and expectations.

This article was co-written using AI and was then heavily edited and optimized by our editorial team.

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Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
CM Korecko Cadillacs traditionally have been opulent, brash and leaders in the field; the "Standard of the World".That said, here's how to fix the brand:[list=1][*]Forget German luxury cars ever existed.[/*][*]Get rid of the astromech droid names and bring back Seville, Deville, Eldorado, Fleetwood and Brougham.[/*][*]End the electric crap altogether and make huge, gas guzzling land yachts for the significant portion of the population that would fight for a chance to buy one.[/*][*]Stop making sports cars and make true luxury cars for those of us who don't give a damn about the environment and are willing to swim upstream to get what we really want.[/*][*]Stop messing around with technology and make well-made and luxurious interiors.[/*][*]Watch sales skyrocket as a truly different product distinguishes itself to the delight of the target market and the damnation of the Sierra Club. Hell, there is no such thing as bad publicity and the "bad guy" image would actually have a lot of appeal.[/*][/list=1]
FreedMike Not surprisingly, I have some ideas. What Cadillac needs, I think, is a statement. They don’t really have an identity. They’re trying a statement car with the Celestiq, and while that’s the right idea, it has the wrong styling and a really wrong price tag. So, here’s a first step: instead of a sedan, do a huge, fast, capable and ridiculously smooth and quiet electric touring coupe. If you want an example of what I’m thinking of, check out the magnificent Rolls-Royce Spectre. But this Cadillac coupe would be uniquely American, it’d be named “Eldorado,” and it’d be a lot cheaper than the $450,000 Spectre – call it a buck twenty-five, with a range of bespoke options for prospective buyers that would make each one somewhat unique. Make it 220 inches long, on the same platform as the Celestiq, give it retro ‘60s styling (or you could do a ‘50s or ‘70s throwback, I suppose), and at least 700 horsepower, standard. Why electric? It’s the ultimate throwback to ‘60s powertrains: effortlessly fast, smooth, and quiet, but with a ton more horsepower. It’s the perfect drivetrain for a dignified touring coupe. In fact, I’d skip any mention of environmental responsibility in this car’s marketing – sell it on how it drives, period.  How many would they sell? Not many. But the point of the exercise is to do something that will turn heads and show people what this brand can do.  Second step: give the lineup a mix of electric and gas models, and make Cadillac gas engines bespoke to the brand. If they need to use generic GM engine designs, fine – take those engines and massage them thoroughly into something special to Cadillac, with specific tuning and output. No Cadillac should leave the factory with an engine straight out of a Malibu or a four-banger Silverado. Third step: a complete line-wide interior redo. Stop the cheapness that’s all over the current sedans and crossovers. Just stop it. Use the Lyriq as a blueprint – it’s a big improvement over the current crop and a good first step. I’d also say Cadillac has a good blend of screen-controlled and switch-controlled user interfaces; don’t give into the haptic-touch and wall-to-wall screen thing. (On the subject of Caddy interiors – as much as I bag on the Celestiq, check out the interior on that thing. Wow.)Fourth step: Blackwing All The Things – some gas, others electric. And keep the electric/gas mix so buyers have a choice.Fifth step: be patient. That’s not easy, but if they’re doing a brand reset, it’ll take time. 
NJRide So if GM was serious about selling this why no updates for so long? Or make something truly unique instead of something that looked like a downmarket Altima?